Summer of Soccer Small Business Readiness Panel

Enjoy food and refreshments while hearing directly from the City’s Director of Special Events and the Bay Area Host Committee as they share insights on FIFA World Cup 2026 activations and best practices to help you maximize visibility, foot traffic, and community engagement throughout the tournament (June 11–July 19). Learn more here.

High‑Level Program

• 3:00 PM – Check‑In with Refreshments & Cookies from Hungry Crumble
• 3:30 - 4:30 PM – Business Readiness Expert Panel 
• 4:30 - 5:30 PM – Networking with Lite Bites by Vacant to Vibrant Alum Hungry Kitchen with Delicious Specialty Game Day Cocktail and Wines

You'll hear from

• Ellie Schafer - Director of Large Special Events, City and County of San Francisco
• Becca Tan - Director of Event Operations & Client Services for the Bay Area Host Committee 
• Gina Mariko Rosales - Founder and Social Impact Entrepreneur of Make It Mariko and Brave New Spaces
• Moderated By Rodney Fong - President & CEO, SF Chamber of Commerce

SHARE THIS EVENT FOR YOUR CHANCE TO WIN

(2) ROUNDTRIP SOUTHWEST AIRLINES TICKETS

What We’ll Cover

• City planning updates and what they mean for your corridor
• Permitting types, remaining permits, safety, and operational expectations
• Foot‑traffic patterns and staffing considerations
• How to activate your space and capture new customers - create exciting, creative promotions and programs, partner with neighboring businesses to draw new customers during the influx of visitors. 
• Resources and support available to small businesses ​

Additional Resources

• How To Host a Successful Public Screening for FIFA World Cup 2026!
• Bay Area Host Committee World Cup Playbook 
• San Francisco's Guide to World Cup 26 SF Bay Area
• How To Get Around
• Fan experience in SF
• Tournament Schedule
• Explore San Francisco's exciting Neighborhoods

About the Series

The SF Chamber's 'Get Game Ready Series' presented by Wells Fargo connects San Francisco’s small business community to major citywide activations. Each event helps local merchants prepare, participate, and shine during global moments that bring the world to our city. Questions? Please reach out to pyoung@sfchamber.com

Events have included Super Bowl Week's Get Game Day Ready Small Business Showcase featuring Renaissance Entrepreneurship Center; the Summer of Soccer Small Business Readiness Panel; and the upcoming Summer Muni Goal Rush Fan Zone Crawl.

UPCOMING EVENTS

• Summer of Soccer Small Business Business Panel | April 28
• City Hall Check-In with Supervisor Danny Sauter | April 30
• San Francisco Small Business Week | May 4-9
• Opening Ceremony | 6:00PM - 9:00PM | St. Joseph's Art Society | May 4
• San Francisco International Week | August 10-14
• Opening Ceremony | Rincon Center | August 10