Volume 1, Edition 25

#TuesdayTrivia

How many Americans participated in Thanksgiving weekend shopping?

#GivingTuesday

GivingTuesday was created in 2012 as a simple idea: a day that encourages people to do good for the sake of others. Some say it’s a day of pause and reflection after four days of self-indulgence. This global movement, active in over 80 countries, works year-round to inspire generosity and kindness, where giving to others is a part of everyday life.

Cyber Monday Breaks Records

Cyber Monday has taken the title of the biggest online shopping day of the year.

Here are some #FunFacts:

• Consumers spent $11.3 billion on Cyber Monday this year, a 5.8% increase from 2021, making it the biggest shopping day ever, according to Adobe Analytics data.
• Heavy discounting helped drive sales, which were higher than expected this year.
• During the peak hour of 8 pm to 9pm PT, consumers spent $12.8 million every minute.
• Toys were the major driver of spending, with online sales growing 684% compared to an average day in October 2022. Electronics (up 391%) and computers (372%) also saw strong demand, along with sporting goods, appliances, books, and jewelry.
• Curbside pickup was used less this year than last, while mobile shopping increased.

#ProInsights

Top Marketing Trends for 2023

To help businesses build cutting-edge and competitive marketing strategies in 2023, the HubSpot Blog surveyed more than 1,000 global marketing professionals to gauge marketing trends to watch in the next year. Here is an overview of their findings:

• Influencer marketing will evolve into a common marketing tactic.
• Video marketers will keep content short.
• Social media will become a customer service tool.
• More businesses will leverage SEO to concur search traffic.
• Mobile optimization will be even more important.
• More companies will prioritize social responsibility.
• Focused alignment of marketing and sales teams will become imperative.
• Experiential marketing will make a comeback.
• Inbound marketing will remain a best practice for growing brands.
• Virtual reality (VR) and augmented reality (AR) will experience slow adoption in the marketing sphere.
• More brands will test out native ads.

Need help with your MARCOM in 2023?

Share Your Story

Showcase your ideas and discuss what’s on your mind by being a guest columnist in our weekly newsletter! With a reach of over 20,000 weekly readers and an average open rate of 20%, you’ll get the attention of industry leaders directly.

#FunFact

Oceans produce more than half of the oxygen we breathe. They cover 70% of the planet and shelter vast biodiversity.

New LinkedIn Scheduling Tool

LinkedIn is rolling out a scheduling tool, signified by a clock icon, on its website and app that enables users to select a date and a time slot on the hour or half hour for posts to go live.

#FGStory

Disney Donates $5 for Every Avatar Ocean Dweller that Fans Create

Leading up to the release of 'Avatar: The Way of Water' on December 16 2022, Disney is launching a global awareness campaign to help protect ten ocean creatures and their habitats.

One element of the campaign is the Virtual Pandoran Ocean, a digital experience that invites people to create a unique, Avatar-inspired animal. After scanning a QR code, users select their creature's habitat, diet, feeding habits, shape and colors. Along the way, they can learn about fish and other inhabitants of underwater ecosystems.

For every creature created in the Virtual Pandoran Ocean, Disney will donate $5 to The Nature Conservancy, up to $1M, to help fund the non-profit's goal of protecting 10% of the ocean by 2030.

Create your own ocean creature by clicking here.

What We’re Reading

These 5-to-9 habits could be hurting your 9-to-5 productivity

SEO dos and don’ts for e-commerce product pages

Winners and losers of Black Friday 2022

Big Bang supporting employees’ personal development with paid day for volunteering

Share what you’re reading by tweeting #FGreads or DM us.

November 2022 Top Trends

From 'it-girl-approved' styles to holiday glam, these are the November 2022 top trends that are expected to impact the womenswear, menswear, kids, and beauty markets for months to come.

Took a photo that you are proud of?

Send it along and our team will select amongst those submitted to be featured in our next newsletter.

Photo by: Nui Malama

The #TuesdayTrivia answer is a record 196.7 million Americans shopped in stores and online during the five-day holiday shopping period from Thanksgiving Day through Cyber Monday, according to the annual survey released by the National Retail Federation and Prosper Insights & Analytics.