Finding Success through Marketing in a Pandemic World
Wednesday, March 3rd on Zoom
12 PM - 1 PM
Watch it live or save it for later!
The COVID-19 pandemic has been devastating for people and businesses around the world for a year. To help guide your business in reevaluating its marketing efforts and making necessary course corrections during these unprecedented times, the Above Board Chamber of Florida will host the webinar "Finding Success through Marketing in a Pandemic World" on Wednesday, March 3 from noon – 1:00 p.m. The webinar will feature local marketing, advertising, and promotion experts.
While a cash flow crunch may lead to a reduction in marketing expenditures, there is never a good reason for a business to cut this vital resource completely. If you've reduced or eliminated your marketing efforts during this period, you may find that you've put your business in a deeper hole than intended.
An old expression states, "A funny thing happens when you don't advertise. Nothing."
In the minds of your prospects and customers, if you don't advertise, you don't exist. The quality of your talents, skills, services, or products is meaningless if the public doesn't know about it. And the public won't know if you're not promoting yourself and your business. Rather than expanding, your brand awareness and customer base will shrink.
Business promotion is you stay ahead of your competition, generate awareness and make your product or service desirable. But which promotion opportunities should you pursue, and which should you avoid? The Above Board Chamber webinar will help answer these questions and more.
Emceed by Jeanne Sweeney, CEO/Founder of the Above Board Chamber of Florida,
Our expert panelists:
:
Jessica Walker is the Marketing and Public Relations Manager/Consultant for MNMW, where she oversees all marketing and branding matters for the firm. She is Accredited in Public Relations and is a Certified Public Relations Counselor. In the community, Jessica is on the board for the Children’s Advocacy Center is on the Leadership Team for the SWFL Chapter of the Florida Public Relations Association (FPRA) is a member of the social media committee for the Association for Accounting Marketing, and is a member of Fort Myers Rotary South.
Sue Huff is the owner of E. Sue Huff & Associates, Inc.– Marketing & Management Consulting. She provides strategic marketing and management consulting services to owners and managers of small and mid-size businesses, as well as non-profit organizations. Founded in 1994, the firm works to help clients reach their marketing and PR goals. Huff’s career began in the newspaper industry and has included TV, radio, and ownership of a chain of print shops.
www.ESueHuff.com
Sebastien Saitta, with more than 20 years of experience in Marketing and Public Relations, Sebastien currently serves as Marketing Director at Blue Zones Project Southwest Florida. He is a resident of Southwest Florida for over 30 years, combining his experience in healthcare, digital, B2B, and non-profit marketing to follow his true passion in serving to improve the health and well-being of the community.
Hope Daley, Executive Producer / Owner at Guerilla Media, Accomplished and award-winning Executive Producer with extensive experience in national broadcast media, sales, and marketing. Specialized focus on original content creation, television, online video programming, and video production. Strong organizational and project management skills. Adept at understanding and anticipating market trends in the broadcast field. Excellent decision-making and communication skills with the ability to effectively lead projects and cross-functional teams to successful results. 11-time Telly Award Winner with over 1,500 total projects produced.
CONRIC pr + marketing Vice President of Web Development Javier Fuller will be assisting us with this webinar
Admission to the webinar is $10.
Guests will be able to join the program live or save it
for viewing at a later date. To register, visit
AboveBoardChamber.com or use this link:
https://tinyurl.com/1obj2ddx. Everyone who signed up will be sent a copy of this webinar once it is completed.
Above Board Chamber of Florida is an organization where friends gather to share and learn. These webinars provide entrepreneurs, business owners, professionals, students, church leaders, and residents with additional tools to maximize their potential.
The Above Board Chamber of Florida is dedicated to bringing people of all faiths together within the community, in the workplace, and amongst one another. Their mission is to supply members with tools that allow them to take every aspect of their lives Above Board.
For more information on the event or how to become a member of the chamber, call CEO Jeanne Sweeney at 239-910-7426 or visit AboveBoardChamber.com.
