Sponsorship News, Insight & Intelligence

Done Deals: What's Hot?

In broadcast sponsorship Samsung has extended its sponsorship of C4’s Sunday Brunch for another year in deal brokered with support from Starcom. Merlin Entertainment’s Sea Life will become the first-ever exclusive sponsor of Mornings on Sky Media’s kids’ channels, as it aims to drive national brand awareness amongst its target audience of families. St. James’s Place (SJP) has partnered with Sky Arts for its first TV sponsorship as it looks to drive brand awareness and offer advice to the channel’s viewers. Find Out More

Speedo is confirmed as Aquatics GB event title sponsors for 2024. Vitality has replaced LV= Insurance as the title sponsor of the County Championship after the England and Wales Cricket Board (ECB) signed a new three-year deal with the health and life insurer.

Elsewhere in deal news, Yorkshire’s largest independent hotel group, Cedar Court Hotels, is announced as sponsor of Harrogate International Festivals. Coutts is working in partnership with Games London to sponsor the London Games Festival for the third year in a row.

Upcoming Training Workshop - "Priced to Perfection" - 16th May

If you want to establish a best-practice technique for valuing and pricing your sponsorship inventory then this workshop is the one for you! Across this 3 hour interactive session, we'll review how and when to apply different pricing techniques, deep dive into the audit technique and consider robust strategies for negotiating assets and inventory. Places fill up quickly for this always-popular masterclass - we've got 4 seats left! Find Out More

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People News

Sarah Davies is starting a new position as Corporate Fundraising Manager at Butterfly Conservation.

Pippa Lock has joined Age UK as

Head of Corporate Partnerships & Philanthropy.

Olivia Jeffery is starting a new position as Brand Partnerships Lead at London North Eastern Railway.

Dan Chard has joined ASM Global as SVP Commercial, Europe.

Adam Barker is starting a new position as Commercial Strategy Director at Wasserman.

Ellie Mainwaring is starting a new position as Head of New Business & Marketing at Fuse.

Agency News & Insight

Ex-Mercedes Sponsor CEO Handed 25-Year Prison Sentence For Fraud. Find Out More

Leeds Pride ends sponsorship deal with Frank Hester’s company TPP Find Out More

Relo Metrics becomes official brand valuation partner of the British Basketball League to enhance its commercial and sponsorship capabilities.

New business consultancy, Ingenuity, has announced the acquisition of sponsorship specialist Reg&Co.

WeAreFearless has announced the launch of SheSportTech, a TeamViewer -led initiative designed to inspire and support women to consider a career in sports technology.

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