True service is about the people. The people who care deeply about their roles, and the privilege they have to serve others in a memorable way. True service is about having an uncompromising commitment to excellence and valuing the worth of others. When done well, service is honorable, uplifting and rejuvenating. Deep down, you will KNOW when you are giving it, and you will KNOW when you are receiving it. Service is not specific to an industry or an occupation. It is knowing, in your heart, that someone else’s day is brighter because of something you did. That is service.