How is your communication strategy working? Have you determined the challenges your clients now face? Is your content and messaging across all platforms resonating with your target market?
Earlier this year in the Marketing Direction newsletter, shortly after the pandemic struck, we cautioned against dialing back company messaging to clients. Not only does this tactic create a vacuum around what your brand believes, it may also lead others to draw their own conclusions about why your company has gone silent. We urged readers to address current circumstances appropriately and to do their best to control the message.
‘Appreciate what your prospects and clients are going through, adapt your offering as it applies to their current needs and connect with them throughout your company messaging.’
Now, as we look ahead to what 2021 will bring ...[read more]
