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Greetings!
Marketing Lesson From Costco
In my last email I talked about the Dry Run Before You Die workbook shown below. I created it as a solution to a very common problem. More of a good deed than a commercial effort.
What I didn't expect was the result. Not only did I see a huge upswing in visitors to my online store but amazing traffic all over the site.
I quickly realized that I created a Costco Hotdog. Yes that's right, the $1.50 hotdog and drink we typically run for the minute we start our Costco shopping or as a reward after checking out.
Yes the same loss leader Costco has not raised the price of in 40 years and never will.
The question I have for you today is do you have a Costco Hotdog offering at your business?
Is there something you already sell or could easily create that is of great value to a customer, easy for you to produce and you can offer for a 'really can't say no' price?
High perceived value to the customer and a low cost for them to buy.
My suggestion is to put this challenge to your whole staff. And offer a terrific reward. I believe you'll not only get one, but several great ideas that you can test.
Good luck and please let me know how it goes.
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