Volume 346

November 11, 2026

 

Seeing that shiny new objects often entice fleeting interest, with admirable intentions, old-fashioned values can catalyze positively surprising engagement.


While some people…


  • Forget to express appreciation, others delight recipients with handwritten thank you notes.
  • Like reading on Kindles, others prefer having a hardcover book in hand.
  • Seek medical advice from Dr. Google, others cherish compassionate relationships with caring Doctors.
  • Respond to flashy healthcare ads with bold promises, others trust recommendations from friends or neighbors they’ve known for years.
  • Appreciate learning from their Educate Well Monthly E-Newsletters, others love to get a Printed Newsletter delivered in their mailbox quarterly.


In recent months, many Practices requested that we co-create an engaging and versatile format of this old-fashioned idea. From what we hear, especially older patients, ❤️ their Printed Newsletters. Among the stated reasons why, and knowing we are all creatures of habit, it is…

❤️ A term of endearment when your busy medical practice cares enough to thoughtfully reach out.

 

❤️ Nice to have something tactile in hand to look at with their morning coffee or tea or share with a friend.

 

❤️ Helpful to peruse and learn from an informative resource, at your leisure.

Once again, this time in a printed format, an intuitive Communication Model delivers. You send; your patients receive, and the act of consistently providing reputable information indicates high-integrity intentions. Caring is sharing, and for these reasons, we know Why. As last week’s volume asserted: Reliability signals intention and curated content signals medical relevance.


Who is it for? Primarily those in your patient database, including patients already fitted with hearing devices, tested but not helped patients and, with a moral compass, their family members, friends, and colleagues.


The What speaks to form factor and content. A larger 17” x 11” format, folded down to 8.5” wide x 5.5” tall for mailing, featuring 8 panels.


By design, beyond recipient’s name and address, the front mailing panel features your Practice Brand upper left and an eye-catching callout lower left. We welcome your clever ideas and, as with all customization, are Better Together.

Thinking about and envisioning the CORE 7 panels triggers a refresher on minting Social Currency, originally discussed 338 weeks ago in Volume 7:


“As talented researchers methodically create evidence-based insights, much of which is publicly available, hearing care professionals who aspire to be whole-person care leaders must exhibit subject matter expertise as educational curators who nurture and mint comorbidity-related social currency.”

“We should enthusiastically exchange educationally-targeted social currency with more of our patients, local healthcare providers, senior living community residents and many other quality of life advocates. Driven by a remarkable multiplier effect, we will systematically spread the word faster about why Better Hearing is Better Healthcare.”

Simply said, form follows function, and Print Newsletter format serves the function of (literally) putting Social Currency in your recipients’ hands. From a design perspective, our 8-panel framework is:


  • Front mailing panel, as outlined.
  • Back panel featuring your On a Personal Note message of approximately 200-250 words. This is an ideal opportunity to highlight whatever thoughts are on your mind, in your own words.


With 6 more panels to carefully craft, engaging mixes typically feature:


  • Educational focus on overall or selected Did You Know? comorbidity topics. For example, our Educate Well Monthly planning calendar features Diabetes in November, Tinnitus in December and Vision Loss in January.
  • A relatable lifestyle topic such as our Circle of Life, showing people succeeding in various listening situations, or Have a Problem Hearing in the Dining Room?, for many recipients who do.
  • Our Patients Hear it Best testimonials, to Practice Playback from those you’ve delighted sharing meaningful perspectives in their own words.
  • Helpful hints for hearing aid wearers or listening companions, on topics such as device care and use or communication strategies.


…and there’s more. Join us next week to see what’s in store.

Clicks & Picks. Get Strategic.

Explore Practice Growth Insights™ volumes separated into 100 Strategic Themes.


Each theme consolidates best practices and real-world insights, making it easier for your team to learn, plan, and implement growth strategies with purposeful precision. Which will be your highest priority?

If you feel our weekly Insights may be useful to a colleague, please encourage them to subscribe at:

 
 

Bruce Essman

CEO

High Definition Impressions (HDI)


PracticeGrowthbyDesign.com


bruce@hdimpressions.com



314.276.7392

View Previous 50 Issues by Clicking on Links Below:

PGI #345 2026-11-04 | Measure Up, Be Responsive.

PGI #344 2026-10-28 | Hearing from You, on Schedule.

PGI #343 2026-10-21 | Your Practice Awareness Campaign. Get out the Vote!

PGI #342 2026-10-14 | Start SMART. Welcome Patients Well.

PGI #341 2026-10-07 | To Train Well Monthly, C Success

PGI #340 2026-09-30 | To Educate Well Monthly, Train Well Monthly.

PGI #339 2026-09-23 | Educate Well Monthly Team Meetings. On Point.

PGI #338 2026-09-16 | Culture is Communication. Do More.

PGI #337 2026-09-09 | Get Motivated, In Practice

PGI #336 2026-09-02 | Breaking Sound Barriers at The Moment of Truth

PGI #335 2026-08-26 | In the Seat. Why & When to Treat.

PGI #334 2026-08-19 | Gain Team Momentum. Learn How To.

PGI #333 2026-08-12 | To Get Strategic with Clicks & Picks. Discover How.

PGI #332 2026-08-05 | Your Clinic is the Classroom

PGI #331 2026-07-29 | Educational Tenacity, Decide to Act.

PGI #330 2026-07-22 | Back to School, Use Educational Tools.

PGI #329 2026-07-15 | Connect Hear™, Start Smart Now.

PGI #328 2026-07-08 | Ready. Aim. Connect Hear™

PGI #327 2026-07-01 | Reward Patients’ Intellectual Curiosity, Connect Hear™

PGI #326 2026-06-24 | Connect Hear™, What’s Trending.

PGI #325 2026-06-17 | From Advocacy to Access, Connect Hear™

PGI #324 2026-06-10 | Advocacy's Outcomes, To What Ends?

PGI #323 2026-06-03 | Speak Up for Advocacy. Get Straight A’s.

PGI #322 2026-05-27 | Physician Referrals: Strategic Planning Guide, Circles of Influence.

PGI #321 2026-05-20 | Guiding Principles, Pearls of Wisdom™

PGI #320 2026-05-13 | CME, Not Just for Me.

PGI #319 2026-05-06 | Better Speech-Language-Hearing Month. Best Time.

PGI #318 2026-04-29 | Effective METHODs, Doctors’ Orders.

PGI #317 2026-04-22 | Targeting Physician Referrals? You've Got Mail.

PGI #316 2026-04-15 | Modeling Physician Referral Methods: 1-2-3

PGI #315 2026-04-08 | AIQ Medical Networking. Deeper Exploration.

PGI #314 2026-04-01 | AIQ. Medical Networking Starts Smart.

PGI #313 2026-03-25 | Your Physician Referrals, Treat to AI Targets.

PGI #312 2026-03-18 | Implementation Science. AI Driven.

PGI #311 2026-03-11 | Implementation Science, The Power of Observation.

PGI #310 2026-03-04 | Hear the Facts & A Closer Look

PGI #309 2026-02-25 | Location, Location & Location. All is Well.

PGI #308 2026-02-18 | “Who Knew?" Applies to Your Practice Too

PGI #307 2026-02-11 | Who Knew? Promoting Practice Identity is So Fun!

PGI #306 2026-02-04 | “A is For Awareness”, Who Knew?

PGI #305 2026-01-28 | Your Customized Practice Brochures. That's the Story.

PGI #304 2026-01-21 | To Boost 2026 Growth, Raise Practice Awareness.

PGI #303 2026-01-14 | Your Educational Funnel. A Transformative Trio.

PGI #302 2026-01-07 | Lobby for Your Patients. Put their Eyes on Education.

PGI #301 2025-12-31 | Big Screens. Let Your Lobby Do the Talking.

PGI #300 2025-12-24 | Better Hearing is Better Healthcare. On Target.

PGI #299 2025-12-17 | Make Intellectual Curiosity Contagious.

PGI #298 2025-12-10 | Get Resolved with Engaging E-Newsletters. Start 2026 Right.

PGI #297 2025-12-03 | Educate Well Monthly E-Newsletters, Your Trusted Voice

PGI #296 2025-11-26 | Your Flywheel Effects, 2026 Momentum

View our entire collection.

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