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As of March 25, 2025, the National Association of Realtors have just introduced a new option for home sellers involving cooperation amongst real estate brokers, without having to have your home publicly listed (ie., Zillow, Realtor.com, Trulia etc)
This update gives sellers more control over how and when their home enters the market, offering greater flexibility and strategic options during the listing process.
Four benefits to sellers I think this will have:
Controlled Exposure
This is ideal for sellers who don’t want to be overwhelmed with public inquiries, or the “curious neighbor.”
Qualified Inquiries Only
By sharing the listing only with buyer’s agents in the MLSs, it is more likely that sellers will be dealing with those who are already qualified to purchase their home.
Time and Flexibility
Sellers, and their listing agent, gain more time to finalize preparations while offering the property exposure simultaneously.
Market Testing
This option can serve as a way to quietly test the market’s response before launching a full public campaign.
Here is the NAR article.
Check out my additional thoughts on this here.
If you have any questions about the market in your area, feel free to reply to this email or call me.
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