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"What activities get the best ROI from my MDF?"
This was an interesting question. First of all, the panel answered that they recommended social media investments - particularly LinkedIn. While we don't disagree, we believe a more comprehensive digital marketing investment that includes social media is the best option. A coordinated campaign that includes web content, email marketing, social media management, and search marketing is a more complete answer.
ROI can be hard to measure. But Through-Channel Marketing can deliver extremely high ROI - and we build a tool to do it. We wrote a blog about it here with more detail. If you're interested in knowing what kind of ROI you can get for your company, reach out. We'd be happy to go through it with your specific information.
"What if our Vendor partner team is very small with limited human resources?"
Everyone has constraints. And the current economy isn't helping. Last year it was the great resignation, and this year it's a looming recession. Some companies struggle to hire, while others are laying-off. Retaining skills and avoiding disruption are real concerns. At AscendX Digital, we deliver Through-Channel Marketing as-a-Service. No new MarTech to procure, no complex platform to learn, and no strain on your internal team for things like project management, graphic design, social media management, content building, business analysis, and partner onboarding & support. We do it all, we bring it online months faster, and our clients can focus on results.
I know it seems like these questions were served up on a platter for TCMaaS, but I promise you these were the concerns on the minds of the attendees. And these are the problems we love to solve for our customers. Contact us if you want to learn more.
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