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JANUARY 2026

MESSAGE FROM THE PRESIDENT

Dear Members,

 

I wish you a Happy New Year and hope you and your loved ones enjoyed a wonderful holiday season.

 

I'm pleased to report that, as promised, your Board of Directors has been actively working since our convention concluded in November.

 

As your President, my first steps included establishing:

  • A standing monthly Board meeting on the third Thursday of each month.
  • A standing weekly Executive Board meeting on Thursdays when the full Board does not meet.

 

These regular meetings have allowed us to begin prioritizing the many objectives for my term, identifying which are most important and achievable so we can deliver meaningful progress in 2026.

 

Our primary focus this year will revolve around **VALUE**—delivering the most valuable and innovative benefits possible. Rather than duplicating those provided by the national WQA, we aim to create a complementary package that enhances national benefits while standing strongly on its own. Ultimately, we want membership in both organizations to feel indispensable to your business success.

 

To achieve this, our first priority is hearing directly from you—our valued members—about what you find most beneficial in your PWQA membership and what additional support or improvements would best help your business thrive.

 

Very soon, you will receive a short poll via email with targeted questions to gather this critical feedback. I cannot overstate how important your responses are: your input will directly shape the future direction and priorities of the PWQA.

 

Once we have received and evaluated feedback from the poll, our Board’s work will be guided and driven by two key elements:

  • Strong organization, including a comprehensive weekly management calendar and schedule of deliverables organized by department to ensure we meet all deadlines.
  • Dedicated volunteer efforts, supported by our recent reestablishment of formal PWQA committees, each led by a designated chairperson responsible for keeping projects on track.

 

In the meantime, look forward to one of our first membership enhancements: an increased frequency of online offerings, including virtual technical presentations, business best practices sessions, and roundtable discussions.

 

Thank you once again for the privilege of serving as your President. It's going to be an exciting year ahead, and I look forward to seeing many of you in Sacramento at Legislative Day in February!

 

Best regards,



ADRIAN CAVLAN

PWQA 2025-2026 President

WQA Certified Water Specialist, CST

CA C-55 Water Conditioning Contractor

Lic. #1116195

adriancavlan@gmail.com

SAVE THE DATES FOR PWQA LEGISLATIVE DAYS

RANDY POLLACK'S UPDATE ON GOVERNMENT AFFAIRS

Governor Newsom has unveiled the final budget of his governorship, proposing a more than $380 billion spending plan with a projected deficit of $2.9 billion—far below the $18 billion deficit forecast by the California Legislative Analyst’s Office. As budget and policy priorities are debated, this moment presents a critical opportunity to influence the direction of California’s water and environmental policy.


Over the next month, the Legislature will introduce bills for the 2026 legislative session, and PWQA will remain on the front lines advocating for practical, science-based solutions that protect water quality while supporting our industry. Your voice is essential.


Join us in Sacramento on February 24-25 for PWQA’s Legislative Days to hear from influential leaders, including California Water Board Member Laurel Firestone, followed by direct legislative visits with your elected representatives to discuss your business and PWQA’s legislative priorities—ensuring our priorities are heard where decisions are made.

PWQA 2026 BOARD OF DIRECTORS

PWQA is proud to announce the 2026 Board of Directors.

ADRIAN CAVLAN

President

Quality Water of Aptos

NORMA LARA

Vice President

SoCal Water Solutions, LLC

MARTIN LIEBERMAN

Treasurer

Water Techniques

MASON CONTE

Past President

Pentair

IRMA BISHOP

Hall’s Culligan

SEAN CAUGHRON

Chester Paul Company 

CLIFFORD FASNACHT

Pacific Purification

RUSSELL HARRISON

Kinetico

ALLAN HORNER

AO Smith / Impact

Water Products

MIKE MECCA

Performance Water Products

JOHN MILLER

RWC - John Guest

SHANNON MURPHY

Aquamor

ERIK OLSEN

Trojan Technologies

CALEN SOUCY

Charger Water

Treatment Products

TRACY STRAHL

SoCal Saltworks LLC


CALL FOR VOLUNTEERS FOR PWQA COMMITTEES

We would love to have you on board!


We invite you to volunteer your time and expertise by serving on one of our committees. Whether you’re interested in leadership, outreach, education, or event planning, your support plays an important role in advancing our mission.


Committee opportunities include:

  • Membership Committee
  • Nominating Committee
  • Awards, Marketing & Public Relations Committee
  • Newsletter Committee
  • Educational / Technical / Licensing Committee
  • Legislative Committee
  • Convention Committee
  • Scholarship Committee


No matter your level of availability, there’s a place for you to make a meaningful impact. We encourage you to get involved and help shape the future of our organization.

HIGHLIGHTS OF THE 2025 PWQA TRADE SHOW & CONVENTION

Thank you to all who joined us for the 2025 PWQA Trade Show & Convention on November 5 - 7 at Rancho Bernardo Inn in San Diego. It was an incredible event filled with important education sessions, valuable industry and legislative updates, fantastic networking opportunities, and a showcase of new products and technologies.


A huge thank you to our exhibitors, speakers, and especially our sponsors—your support made this event possible! We can’t wait to see you all next year at our 69th Annual Show at the same fantastic venue—Rancho Bernardo Inn in San Diego!

Thank You to our 2025 PWQA Trade Show & Convention Sponsors:

Clack Corporation

Pentair

SoCal Saltworks LLC

Carbon Activated Corp.  

Performance Water Products, Inc

Black Opal Carbon Group (IndoCarb AC)

Water, Inc.

Pure & Gentle Soap Products

Nelsen Corporation

Good Water Warehouse Inc.

Chester Paul Company

AQ Matic Valves & Controls and Controls 

Canature WaterGroup™/Hydrotech Division 

AM Products & Services/Specialty Sales LLC

ENPRESS LLC

Charger Water Treatment Products

Rusco Water Filtration

SAVE THE DATE: SEPTEMBER 23 - 25, 2026!

This year, we'll once again host our PWQA Annual Trade Show & Convention at Rancho Bernardo Inn, San Diego on September 23 - 25. Be sure to save the date and plan ahead! Stay tuned for sponsorship and registration information!

2025 PWQA AWARD RECIPIENTS

Hall of Fame Award is the highest award the PWQA presents. It is to honor and acknowledge the service of an individual whose contribution to the association and the pursuits of the association’s goals span many years. Congratulations to Greg & Howard!

PWQA is proud to induct highly respected industry veteran, past PWQA president and long-time board member, Howard Conner into its Hall of Fame. 

In 1968, Howard’s father bought the Santa Cruz, CA Rayne dealership, and by age 16, Howard had taken on his first exchange tank route driving during the summer months while still in high school. 


After graduating UC Davis with degrees in both chemistry and biology and examining other career options, he decided to join the family business full time in June of 1977. 


Howard chose water treatment because he found satisfaction in solving problem water and helping people. He notes that at the time he entered the industry, there weren’t nearly as many solutions available, and he enjoyed the fresh challenges each new day would bring.


By 1980, he was in charge of running the entire operation, and he has continued to do so even after selling the company back to Rayne in 2024, however by the end of 2026, Howard hopes to enjoy a well-deserved retirement!


Howard served as President of PWQA from 1992-1993, and served on the Board of Directors for nearly a decade. He was invited to join the PWQA board after being noted for his diligent and detailed questioning of State officials during the legislative review meetings regarding Proposition 65 (Safe Drinking Water and Toxic Enforcement Act of 1986) and how it was going to affect our industry. 


He was also involved in examining the feasibility of brine recovery solutions from central regeneration plants as a response to sodium and chloride discharge regulations in Santa Maria.


Howard received the PWQA’s Robert Gans Award in both 1990 and 1997 for his steadfast dedication to the industry and for outreach into his community and the association following the 1989 Loma Prieta earthquake. Additionally, Howard was the 1992 recipient of the PWQA’s Sidney C. Solomon Award for his leadership in government affairs.



“Looking back on it, I can’t think of anything I would have rather done with my life.

It’s never boring in this business!” - Howard Conner, 2025 PWQA Hall of Fame inductee 


_______________________________________

Greg Reyneke, MWS is an internationally recognized water treatment expert with over 30 years of experience managing and growing water treatment dealerships. He splits his time between Directing Red Fox Advisors and Crusader Water Systems, leveraging his skills in solving technical and business opportunities in the water treatment industry.


Greg served as the President of the Pacific Water Quality Association (PWQA) from 2019-2020 and currently chairs the Education and Technical Committee to ensure member training meets and exceeds industry best-practices. He received the PWQA Robert Gans Award in 2018, and again in 2021, for leadership in technical activities.


Greg has been active in the Water Quality Association (WQA) for over two decades, serving on numerous committees. He received the WQA Key Award in 2025, and has been awarded the WQA Ray Cross and Regents Awards. He currently serves as Vice President of the WQA.



Greg writes prolifically and travels worldwide to improve lives through better water quality. You can follow him on his Blog Page.

MEMBER HIGHLIGHT - HALL'S CULLIGAN WATER

Hall's Culligan Water - Celebrating New Leadership


After spending 30 fantastic years with our organization, our Chief Operating Officer, Andy Cowan, has officially announced his planned retirement from Hall's at the end of 2026. Congratulations, Andy! When you see him out and about, virtually or in person, please feel free to let him know just how much he'll be missed and ask about his free time plans! 


While we'll never quite be ready for Andy to leave, we're excited for him to act as our COO Emeritus throughout 2026, with a significant focus on coaching and mentoring our operations leaders. Considering Andy joined our company as a Bottled Water Salesman and worked his way up to his current role, the knowledge he has to share is priceless and integral to building the Hall's Organization for the future.  


With that, congratulations are in order for those stepping up to new leadership roles, effective January 1st, 2026! Please join us in offering a round of applause to: 

• Irma Bishop - Chief Operating Officer (PWQA Past President, 2020-2021)

As our current Vice President of Operations based in Ontario, California, Irma has 20+ years of industry experience to share. Her primary focus in her new role will be to optimize and create excellence within our customer base. She’s done a great job leading our California market, and we're excited for her to e more involved with the entire company!  

• Justin Brazelton - Chief Revenue Officer 

In this newly created role, Justin will work side by side with Irma to strategically grow our revenue. His primary focus in this new role will be to grow our customer base. Justin is also a 20+ year veteran of ours who, ironically, was hired by Andy Cowan in Ohio!

• Michael Schwinghammer - Chief Information and Technology Officer 

As most of you know, Michael has been the tech guru for Hall’s for 10+ years. This position was created as we recognized that technology is a part of everything we do. As a new member of our Executive Leadership Team, we’re excited to have Michael strategically lead us into and through the digital age! 

 


Please help us congratulate and support these leaders as they take on their new roles!

TECH CORNER 

TO “B” OR NOT TO “B”? UV SYSTEMS DEMYSTIFIED

Written By Clifford Fasnacht, MWS


The question that often arises when there is need for an Ultraviolet (UV) disinfection system is which system is the best or the most appropriate. This article will address the differences and some rules to follow when making the choice.


Class A

“Class A” comes from NSF/ANSI Standard 55, which is widely accepted certification for residential and commercial UV disinfection systems. Also suitable for treating microbiologically unsafe or contaminated water (e.g., well water). The standard defines performance criteria for UV systems based on the level of microbial reduction:


Additionally, a class “A system must include the following:

• A UV sensor

• An alarm (visible or audible

• Flow restrictor


Class A systems are certified to inactivate a broad spectrum of microorganisms, including:

• Bacteria (e.g. E.coli)

• Viruses

• Protozoan cysts (e.g., Giardia and Cryptosporidium)


To earn Class A certification, the system must deliver a minimum UV dose (at the 254-nm wavelength) that’s high enough to achieve significant reduction (typically ≥99.99% for bacteria and viruses and ≥99.9% for protozoa) under specified test conditions. Use this when safety is critical.


Correct situations for Class A:

• Water source unknown, untreated, or unreliable (well water, rainwater or surface water)

• Possible biological contamination (bacteria, viruses, parasites)

• Drinking water for:

*Infants

*Elderly

*Immunocompromised people

• You want water that is microbiologically safe, not just better-tasting


Class B

A “Class B” UV water treatment system is a type of UV disinfection system certified under NSF/ANSI Standard 55 to provide a lower level of microbiological treatment (16 mJ/cm2 ) than a Class A system and intended for treating water that is potable and already microbiologically safe. Not certified for disinfection or virus inactivation of unsafe water but instead to improve quality, not safety.  


Correct situations for Class B:

• Water supply already microbiologically safe (e.g., municipal water)

• Secondary treatment after filtration and/no disinfection

• Improves taste or odor

• Reduces non-pathogenic nuisance microorganisms

• Cosmetic clarity

• Manage chlorine-resistant parasites/organisms like Giardia and Cryptosporidium (in water that is already safe or pre-treated)

• No concern for unsafe or untreated water source(s)

• Reducing:

o Heterotrophic bacteria

o Algae

o Mold

o Iron or sulfur bacteria (odor-causing)

• Preventing microbial growth in plumbing systems


Incorrect situations for Class B:

• Bacteria or viruses (Does NOT reliably remove)

• should not be used where water is of unknown or unsafe quality

• Heavy metals (Does NOT reliably remove)

• Does not replace proper filtration or chemical disinfection for contaminated water


Important Limitations for Class B:

• Not certified to disinfect unsafe water (doesn’t reliably inactivate bacteria and viruses at required levels).

• Should not be used alone for drinking water from questionable sources (e.g., untreated wells)

• Requires pre-filtration if water is turbid or cloudy (UV light may not reach effectively)


Best Installation Practices

A minimum 5 micron prefilter is generally required.


Install the units with the understanding annual service will be required e.g. leave adequate room for the removal of the lamp and sleeve.


Always place the controller/power supply above the unit to protect from water spills and leaks.


Follow the manufacture installation instructions regarding orientation and discharge piping requirements.


A supplemental physical disinfection program may be needed to maintain a system and to provide a testable residual of disinfectant in the system that complies with local codes .


Conclusion

In conclusion, classification is based on their intended use and disinfection capability.



Both Class A and Class B systems share strict requirements for safety of materials in contact with drinking water and for structural integrity of systems connected to a pressurized water supply. 


Both Class A & B must include flow restrictors to assure that the UV dosage cannot drop below that which results from testing. However, Class A systems require a higher UV dosage. 


NSF/ANSI 55 requirements specify that Class A ultraviolet systems incorporate an alarm or fail-safe element into their design. Thus, all Class A systems include sensors that provide an audible and visual indication that the system is not performing to standard.


Although Class B systems are not required to have a UV sensor, if a class B system is equipped with a sensor, then it must meet the necessary requirements.

2026 UPCOMING EVENTS IN 2026

PWQA LEGISLATIVE DAYS

Date: February 24 & 25, 2026

Location: Sacramento, California


Tuesday Feb 24th

5:00 pm: Mixer (Location TBD)

6:30 pm: Dinner (Location TBD)


Wednesday Feb 25th

9: 00 a.m. Morning Session: Laurel Firestone, California Water Board Member at the California Museum, 1020 O St, Sacramento

11:00 a.m. Lunch break

12:00 p.m. Afternoon Session: Meetings with legislators at the California State Capitol, 1315 10th St, Sacramento


RSVP & MORE INFO HERE

WQA CONVENTION & EXPO

Date: April 28-30, 2026

Location: Miami Beach, Florida


WQA is accepting speaker proposals for the 2026 WQA Convention & Expo. You may also book your hotel now. 


MORE INFO

PWQA BBQ DAY

Date: Summer (TBD)

Location: QMP Inc.

25070 Ave Tibbitts, Valencia, CA


Stay tuned for our PWQA Summer BBQ DAY in 2026. We are thrilled that QMP Inc. will be hosting this fun, networking event at their headquarters in Valencia, CA. 

More info will be announced soon!

PWQA 69TH ANNUAL TRADE SHOW & CONVENTON

Date: September 23 - 25, 2026

Location: Rancho Bernardo Inn,

17550 Bernardo Oaks Drive, San Diego, CA


Mark Your Calendar! September 23 - 25, 2026. We'll be back at the same venue for our next Trade Show & Convention—Rancho Bernardo Inn in San Diego. Sponsorship and registrations information will be out soon! Stay tuned!

RENEWING YOUR 2026 MEMBERSHIP DUES

Have you renewed your PWQA membership for 2026? If you have not, this is the time to do so. We can accept online payment. Simply log in to your Member Account with your email and password.


For those who could not sign in, please request a new password. A new password will be immediately sent to your email. Check your spam email if you don’t see it in your inbox. Contact the office: 626.283.4464 if you have issues.


Once signed in, follow the instruction to renew your membership. Your payment will be processed automatically and a notification will be sent to your email.


For your convenience, auto renewal is also available. You will be able to update your profile to take advantage of our "Find A Dealer"/Member Directory.

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