SUNNY505, New Mexico’s largest advertising and integrated communications firm, earned 12 Silver ADDY Awards at the American Advertising Federation–New Mexico (AAF-NM) Annual ADDY Awards, recognizing the agency’s creative excellence across digital media, video production, integrated campaigns and public service communications.

The awards honored work created for Santa Fe County Tourism, The Education Plan, the New Mexico Mortgage Finance Authority, and SUNNY505’s own self-promotion initiatives.

The agency’s “Santa Fe County Stories” campaign—featuring visually rich storytelling centered on regional culture, including a hoop dancer, adobe architecture and a cowboy—received multiple honors across categories including cinematography, art direction, social media and integrated campaign work.

SUNNY505 also received awards for video and broadcast production for The Education Plan, as well as a public service print project for the New Mexico Mortgage Finance Authority’s Anniversary Booklet.

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“We are beyond honored to be recognized at this level for our work,” said SUNNY505 CEO Dezaree Vega-Garcia. “These awards reflect the creativity of our team and the trust our clients place in us to tell meaningful stories that connect with audiences and deliver real results.”

The firm’s winning entries included awards in the following categories:

Online / Interactive

• Social Media — Santa Fe County Cowboy
• Advertising & Promotion Campaign — Santa Fe County Stories

Film, Video & Sound

• Online Film, Video & Sound — Santa Fe County Cowboy
• Online Film, Video & Sound Campaign — Santa Fe County Stories
• Branded Content & Entertainment — Santa Fe County Cowboy
• Spot — The Education Plan Tax
• Campaign — The Education Plan TV Campaign

Elements of Advertising

• Cinematography Campaign — Santa Fe County Stories
• Art Direction Campaign — Santa Fe County Stories
• Social Media Campaign — Santa Fe County Stories

Advertising/Media Industry Self-Promotion

• Campaign — SUNNY505 Stickers

Public Service

• Print — MFA Anniversary Booklet

The ADDY Awards represent the advertising industry’s largest and most competitive creative competition, recognizing excellence in advertising across local, regional and national levels.

Julia O'Connell Joins the Team

With a passion and skill for authentic, people-centered storytelling, Julia O'Connell joins the SUNNY505 team as a Brand & Communications Strategist. She began her career as the Social Media Specialist for the Mayor of Albuquerque, a role in which she developed her unique creative eye as well as a strong foundation in high-profile communications strategy. She holds an MBA in Marketing Management from DePaul University and now lives in Chicago. In her free time, she enjoys running, baking, photography, and cheering on (or crying over) the Bears.

Supported Decision Making

SUNNY505 is working with the New Mexico Developmental Disabilities Council to promote the state's Supported Decision Making options. 

Supported Decision Making is an alternative to guardianship where a person with a disability relies on the help of trusted “supporters” like family, friends, and professionals to make and communicate their decisions. 

Whether you know someone with a developmental disability, or you're caring for someone or have an elderly parent, supported decision making may be a useful tool.

SUNNY505 Lunch and Learn

SUNNY505 Media Team presents: The Media Strategy Playbook, 5 Takeaways to Future-Proof Your Marketing Campaigns.

The media team at SUNNY505 recently put together a “Lunch and Learn” for the full SUNNY team. The goal was to do some good team bonding over food and knowledge. Here is what we learned:

Whether you’re a seasoned marketer or a business owner trying to make sense of the modern media landscape, the way we connect with audiences is always evolving. These takeaways from the SUNNY505 media team’s latest strategy session highlights how to cut through the noise by balancing data-driven precision while establishing community trust.

Join us on social media or visit our website to learn more.