Are You Creating Value… or Just Selling More Stuff?

What if the cheapest product actually costs your customer more?


Jeff Solomon and Lane Hokanson, Global Senior Marketing Manager at Goldstar, challenge the way we think about price, sustainability, and value. Because the real measure of good merch isn't what it costs. It's what it accomplishes.

Most events start with logistics. Melissa Haen thinks we're starting in the wrong place.


Before the venue, agenda, food, or merch, she asks one question: What story do you want people to tell afterward? That question changes everything.

AI Is Moving Fast. Better Decisions Matter More.

AI and automation are changing how branded merch gets sold, produced, and delivered.


The focus isn't who can adopt the most tools. It’s who can use them to make better decisions.


Join us in October for Automate & Elevate, a free online summit built around practical ideas, real workflows, and what’s working now.



Special Thanks to These Early Partners 
Making the 2026 Summit Possible:

 

SAVE THE DATE: 
Wednesday, October 14th, 1:00 PM ET

Roadside Attractions:
The Public Release is Coming in September!

Some lessons can’t be taught in a classroom. They have to be earned. 
One customer. One mistake. One conversation. One order at a time.


Roadside Attractions is an on-location video series featuring industry legend Rod Brown. The series invites you into Rod’s garage for real stories, practical wisdom, and hard-earned lessons from someone who has already traveled the road ahead.


Presented in Partnership with:

"Softball" Questions from Nadia Freitag at the SAAC Expo Covering Mentorship and More. Featuring a Shamless Plug for PromoKitchen

Global Insights & Cultural Perspectives

A Transatlantic Dialogue Worth Your Ears

Branded merch is evolving. From traditional gifting driven mainly by volume and occasion to experiences shaped by culture, quality, and long-term brand relevance. In a market as diverse and dynamic as the Middle East, a generic product with a logo is no longer enough. 

What the future of branded merch needs instead:

  • Innovation.
  • Adaptability.
  • Cultural relevance.
  • Not as regional trends.
  • Meaningful experiences.


In this BRANDED WOR(L)DS podcast, we sit down with Biren Jasani from Jasani LLC in Dubai. Biren is our first guest from the Middle East!


🎙️ Listen on your favorite podcast platform: 
BRANDED WOR(L)DS is
live on Spotify, Apple, and Amazon.


Learn more about this show at
https://www.brandedworlds.online/

We are moving our video content to YouTube.
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We Appreciate our BMN Community Partners!

These are great companies doing brilliant work:

 
 
 
 
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