September 29

A new Fleming’s Prime Steakhouse & Wine Bar opened in Tampa, Florida, earlier this month with a new look and feel: a 16-foot glass-window porte-cochere, a towering 2,500-bottle wine vault, embroidered seating and balanced steak knives that promise to feel “just the right weight” in the hand.

But perhaps a more memorable feature will be the way the restaurant smells.

When guests walk through that porte-cochere, they might immediately be struck by a signature scent developed specifically for this restaurant. Dubbed “Newport at Night,” the branded aroma is infused through the restaurant with what is described as a blend of salted santal, woody greens, jasmine, sage and amber.


It’s meant to evoke the cool, coastal nights of Newport Beach, California, where the first Fleming’s debuted in 1998. And, fundamentally, the goal is to establish an emotional connection with guests as soon as they arrive, said Amyra Finamore, director of product marketing for Fleming’s, which is part of the Bloomin’ Brands portfolio.

For some restaurants, scent marketing is in the air

Restaurants are increasingly using custom fragrance as both a branding tool and a way to mask foul smells.

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Thank You for taking a look and having the patience to examine our offer. Introducing our remote extended life flameless candles that you can use to really connect with diners on your floor. These are scalable systems and come with a four year run cycle and will operate 35-40 hours plus on a single charge. Much more capable to what we have been supplying all these years.


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The Amazing Grace Candle Company 

Our company was conceptualized in a small apartment in Asia. Previously, we had toured a factory where safe and unique candles made of wax were being manufactured. The idea of marketing these candles in the U.S. was a hit with our group, and thus our company was born. We now continue with our mission to set the mood for your wedding or restaurant while offering drastic cost savings over fuel cell or conventional candles for clients concerned with safety. Our candles comply with ever-increasing city fire codes for use of traditional wax candles. 
Amazing Grace Candles | (949) 545-7145
3636 Birch St. Suite 270
Newport Beach,CA 92660
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