THE MONTHLY NUGGET

Hello ,

Something new

You know me as the persuasion guy. Elevator speeches, message houses. I am not stopping that work. But I have built something different: a workshop about what comes before persuasion.

Persuasion assumes you already know what you want the other person to think. Sometimes that assumption is exactly the problem.

We are taught how to make our case. We are rarely taught how to have the conversation before making it, or how to let what we hear change what we say.

So I built a workshop for that.

What changes after 90 minutes

• You open a hard conversation and the other person stays in it with you.
• You find out what someone actually believes, not the position they lead with.
• You say what you think, and it lands.

The method is four questions plus one move you make after each answer. You watch it done live, then practice it yourself. About half an hour of the ninety minutes is you talking with one other participant. The method is small enough to still be in your head a year from now.

I am running the full workshop on August 20, and Monthly Nugget readers are invited free. In return, I'd love your honest input afterward: three questions by email, about two minutes.

This is a live, participatory workshop rather than a webinar, so please join only if you can take part for the full 90 minutes. Because the practice happens face-to-face in pairs, please plan to have your camera on.

Two small things to have ready, both explained when you register: a topic where reasonable people might disagree, and a sticky note and marker nearby.

See you there.

Marc Fest
EST Communications