The Future of Communications: Discovering the Angels in Our Machines
Free Webcast: May 5th @ 2 pm ET
Larry Weber, Chairman and CEO of Racepoint Global, an independent communications agency, is hosting a virtual event (webcast) called “The Future of Communications: Discovering the Angels in Our Machines,” a conversation about society’s current role in the seventh wave of technology – one that marries humanity with technology.
This webcast will bring together thought-provoking speakers who are prepared to share their wisdom on the discussion of integrating humanity and the technologies that are shaping the human condition in this “new normal.” As we continue to make leaps and bounds in the world of technology, as a society, we continue to crave honest and authentic storytelling in the midst of countless innovations, and that’s where earned media will be crowned champion. Despite the communications industry being dominated by advertising and paid media, earned media will lead the communications industry coming out of the pandemic, as companies and brands worldwide will seek to tell their stories on a global scale.
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The COVID-19 Reset: A Value-Based Strategic Path Forward
Free Webinar: May 6th @ 12 pm ET
Join distinguished professors and authors Noel Capon, Columbia University Business School, author of Managing MARKETING in the 21st Century; Amy C. Edmondson, Harvard Business School, author of The Fearless Organization; and Jeffrey Henning, Chief Research Officer of Researchscape, for a discussion on a value-based strategic approach to responding to COVID-19.
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A Celebration of Asian Pacific American Heritage Month 2020
Free Webcast: May 27th @ 6 - 8 pm ET
Join us to explore the many issues impacting the fastest growing population in the U.S. today: the changing AA identity; stereotypes; intersectionality; DEI; and the changing AA demographics in the U.S. Hear personal stories from leading AA professionals—representing public relations, advertising, media, entertainment, and journalism—and recommendations for organizations currently navigating the COVID-19 crisis.
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Defining What Corporate Communications Means In 2020
Ronn Torossian, CEO, 5WPR
When it comes to building a brand, sharing the right information and messages is crucial. It’s not only important for the brand’s image, but also for making sure that the entire organization is connected within, trying to achieve a unified goal. The new decade arrived with a chaotic start, however, no matter what is happening in the world, corporate communications and communications trends, in general, will always be evolving, which is why the best professionals are good at keeping up with them, and in some cases, even predicting them.
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Redefining the Mobile Phone Business
Robert Reiss
This pandemic has sent our country into a rapid economic downturn with massive job losses and millions of people seeking ways to cut costs. It’s a perfect storm on many fronts leaving consumers mainly focused on indispensable items should as food, shelter and yes communication devices such as mobiles and tablets. These devices have become the ultimate form of communication during this pandemic for news and updates and in many cases the only way family members can communicate with their loved ones. Interestingly PCS Wireless was ahead of itself when a few years ago it invested in the creation of a mobile device ecosystem similar to Carfax called IGWT Block. I recently interviewed its president Flavio Mansi on his vision for this market.
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Five Habits of a Highly Collaborative Organization
Sara Whitman, Chief People Officer, Hot Paper Lantern
How we behave in times of chaos and crisis is a test of character. As organizations and lives are upended over the COVID-19 pandemic, I’m reminded of how true this is. At Hot Paper Lantern, one of our values is unity as one team. To authentically live that value, we need to demonstrate a high level of collaboration.
We also work in a ‘team of teams’ environment, as General Stanley McChrystal wrote in his book of the same name. As such, the consistency of our collaboration is not always the same, and it is almost never perfect. However, what we’ve learned is that when we are most collaborative, there are five core habits at play: we’re sharing information, asking one another for help, respecting each other’s differences, expressing gratitude and setting boundaries.
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Taking The Lead, On Leading Oneself During Uncertain Times
(VIDEO)
Editor’s Note: Ken Jacobs, ACC, CPC, principal of Jacobs Consulting & Executive Coaching, believes that to effectively lead others through uncertain times, leaders must first lead themselves. That means self-leadership and self-care. In this video, he offers four practical tips to do just that.”
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3 Keys to a Successful Virtual Presentation
Rob Biesenbach
Virtual presentations have always been hard. Audiences are restless, distracted and can easily tune out since no one’s watching them.
But doing a virtual presentation from home is even harder — both presenters and audiences are dealing with isolation, disruptions and limited technology.
So if you want to make a real impact and achieve your goals (get your idea approved, rally your team around a goal, convince a customer to buy), now is the time to step up your virtual game.
You can do that by focusing on three things: master your technology, make your content as clear and compelling as possible and deliver it in a way that’s truly engaging. Here are my top tips in each of these areas.
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Good Crisis PR is Non-Negotiable
Ronn Torossian, CEO, 5WPR
While this particular period of economic uncertainty has a new face, there is comfort to be found in the fact that the implications are somewhat familiar: firms and consumers are reacting to changing circumstances, and those reactions are having a ripple effect on the rest of the economy. Marketing and advertising budgets have been slashed, and the tone of the conversation is dominated by one thing – COVID-19.
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IBM Study: COVID-19 is Significantly Altering U.S. Consumer Behavior and Plans Post-Crisis
CommPRO Editorial Staff
Findings from an IBM (NYSE: IBM) Institute for Business Value (IBV) survey of U.S. consumers reveals shifting personal behavior and preferences resulting from the COVID-19 pandemic.
The study polled more than 25,000 U.S. adults in the month of April to understand how COVID-19 has affected their perspectives on a number of issues, including retail spending, transportation, future attendance at events in large venues, and returning to work. The results revealed that not only do U.S. consumers surveyed plan to make significant changes in the way they go about their lives and work in the wake of the virus.
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CasperLabs Integrating Chainlink For Stable, Fiat Denominated Transaction Fees
CommPRO Editorial Staff
CasperLabs announced its planned integration of Chainlink’s decentralized oracle network to securely and reliably access data and resources for all the applications being built on its network. Chainlink is the first and recommended oracle provider for all the applications that would be developed on CasperLabs blockchain and smart contracting platform. In turn, CasperLabs will be the first platform to use Chainlink as an integral component of the core platform architecture.
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