Celebrating New 3AF Leaders + What’s Next for 2026

March 2026

Welcome, New and Re‑Elected Board Members

3AF New and Re-elected Board Members - 2026

At our annual Meeting in March, we were proud to celebrate the leaders elected to guide 3AF’s next chapter and to welcome new voices to the table.

Thank you to returning board members Sandra Lee (ES Advertising), Clara Lee (Admerasia), Aki Li (Crossings TV), and Rose Blackmore (The Moon Commerce Group) for their continued commitment and stewardship of our mission.

We’re also thrilled to welcome newly elected first‑term board members Natasha Jung (Cold Tea Collective) and Amanda Ma (Innovate Marketing Group), whose passion and perspectives bring fresh energy to our work.

Together, this inspiring group reflects the strength, generosity, and leadership of our community—and leaves us energized for what’s ahead.

Presenting: 2026 Sponsorship Opportunities

from 3AF Media Members

BINI North America Tour

Sponsorship Package

AAPI Heritage Month &

annual Sponsorship Packages

AAPI Heritage Month: Asian

PaCIVICS Sponsorship Package

2026 Annual Tentpole

Sponsorship Packages

2026 Mid Autumn Festival

AAPI Heritage Month &

World Cup Sponsorship Package

Want to see more? Reply to this email and let us know which additional sponsorship opportunities you'd like us to feature.

3AF May In-person Summit and Impact 50 Reveal

Join 3AF this May in Los Angeles for a one-day, in-person summit during AAPI Heritage Month, celebrating the cultural and market impact of Asian American consumers. Designed to bring the industry together at a pivotal moment, the event offers fresh insights, meaningful conversations, and the opportunity to connect with leaders shaping what’s next.

Hear from industry leaders through engaging panels, keynotes, and new research on:
How culture is driving brand relevance and growth
What effective Asian American marketing looks like today—and where it’s headed
How brands are turning insights into measurable impact
Impact 50 returns: honoring brands setting the standard for authentic engagement, creativity, and sustained investment

Be in the room where cultural insight turns into impact.

3AF May In-person Summit in Los Angeles - Register Now

The 3AF members‑only mixer will be held on May 12 in Los Angeles. Keep an eye out for emails in April with more details.

From In-Language to In-Culture: Asian American Media Habits

As Asian American audiences continue to grow in influence, their media habits are evolving just as rapidly. The latest 3AF study highlights a clear shift in both where audiences engage—and what they expect from brands.

Asian Americans now spend two‑thirds of their total media time on streaming and social platforms, with total video consumption surpassing 20 hours per week.
Long‑form streaming has become a primary video source, reaching 7.71 hours weekly.
The audience is distinctly mobile‑first, with 75% using smartphones to watch Asian‑focused video content.
Cultural relevance is a critical performance driver: 8 in 10 are more likely to notice, trust, or purchase from culturally resonant ads; 67% prefer in‑English but culturally specific content, while 4 in 10 prefer in‑language media.
Influencers play a pivotal role in shaping consumer behavior: 85% follow Asian creators, and 49% have made a purchase based on influencer recommendations.
Asian creators demonstrate a strong cross‑cultural impact, with 38% of non‑Asian consumers purchasing products promoted by Asian influencers

Source: Asian American Advertising Federation (3AF), Asian American Media Consumption Study (2025)

Full Insights

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