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Charlestown, Nevis (3 October 2025) – The St. Kitts Tourism Authority, in collaboration with the Nevis Tourism Authority, proudly launched the 'We Limin’ Diaspora Campaign in New York City, with the support of the Consulate of St. Kitts and Nevis and local diaspora groups in the region.
The campaign was officially introduced during two signature events: the 42nd Independence Gala on Friday, September 26, and a Church Reception following service on Sunday, September 28, 2025. Both gatherings united nationals, friends of St. Kitts and Nevis, and key partners to celebrate national pride and reaffirm the importance of diaspora engagement in shaping the future of the Federation’s tourism sector.
Highlights of the launch included:
- Remarks by the Honourable Marsha Henderson, Minister of Tourism.
- Presentations by Mrs. Melnecia Marshall, Deputy CEO of the St. Kitts Tourism Authority, and Mr. Pheon Jones, Director of Sales and Marketing for Nevis, outlining the objectives of the We Limin’ campaign and opportunities for diaspora involvement.
- A cultural monologue with a nostalgic flair, performed by Ilana Warner, celebrating the rich heritage of the islands.
- A fashion showcase hosted by Midwest Sales Representative Chimarie Morillo, featuring designs from celebrated St. Kitts and Nevis creatives Judith Rawlins, Caribelle Batik, and Kerese Elliott.
Registered attendees had the chance to win exciting prizes, including two round-trip JetBlue tickets, a three-night stay at Mount Nevis Hotel, and consolation prizes generously sponsored by Old Road Rum and Clifton Estate.
A major highlight of the launch was the unveiling of the Jet Home Challenge, running from October 13 to November 30, 2025. This initiative invites members of the diaspora to “jet home” for the holidays, encouraging them to bring family and friends to reconnect with their island roots while contributing to the vibrancy of the Federation’s tourism industry.
“The We Limin’ Campaign is not just about travel it’s about strengthening bonds, celebrating culture, and positioning our diaspora as true ambassadors for St. Kitts and Nevis. Our nationals abroad are an integral part of our story, and through this initiative, we are calling on them to reconnect with their roots while sharing the beauty and authenticity of our islands with the world. This campaign also aligns with our Sustainable Island State agenda, which places people and culture at the center of development,” said Minister Henderson.
Mr. Pheon Jones, Director of Sales and Marketing for Nevis, further underscored the collaborative approach: “The partnership between both islands for the campaign launch highlights a broader strategy to diversify our marketing efforts. It is a call to action for our diaspora—inviting them to contribute to economic development and extend the marketing reach of our destination.”
The We Limin’ Diaspora Campaign underscores the Government’s ongoing commitment to fostering meaningful connections with nationals abroad, while also diversifying its marketing strategy to boost visitation during key travel periods
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