Workshop Title:
Engaging Community Donors Through Sponsorship/Naming Right Programs
Workshop/Session ID
: #910
Section Host
: C&M
Track
: Marketing/PR
Date:
1/24/2020
Time:
1:00 PM - 2:15 PM
Length:
75-Minute Session
Learn how to create an effective sponsorship program and strategize the best way to "dance" with community donors. Creating a win-win program that appeals to individuals, groups, businesses and foundations is not as easy as some people may believe. Budgets may be tight but the need for new recreational amenities is great. Tap
into philanthropic funding but know the pitfalls of
naming rights and temporary and permanent sponsorship.