LETTER FROM KBR PRESIDENT, Martie Law:
It was hard to find positivity throughout 2020, right? But looking back, and now forward, we have a lot to be thankful for. That statement does not minimize the 500,000+ lives lost and the heartbreak on each of those families. It also does not minimize the fact that many small businesses closed or continue to struggle, nor does it minimize the loss of jobs for countless individuals. But with 2021, we do see light at the end of the tunnel!
Sales and property management have made an astounding rebound in the 4th quarter 2020 and continue to be out performing expectations for 2021 and we all continue to adjust to the hype in the marketplace on all levels. As mentioned in my presidential speech, I would encourage our members to please be an advocate for your clients in their transition to Hawaii if they are mainland clients. Encourage them to think and act local. Please do not brag about site-unseen sales in your marketing or on social media accounts and please do not tell people Kauai is Covid free. These are seen as unprofessional to our community and creating backlash within the community against our incoming mainland clients/guests and against the real estate industry at large. I beg you to use discretion when promoting yourself or the current heat of our market. Be tactful and factful!
There are many other businesses that are booming during this time including all construction trades; contractors, electricians, plumbers, drywall, painting. Also, handyman service, yard care, IT, health care, food and goods delivery, personal shoppers, personal assistants, and much more. Tourist centric businesses will see a return soon. And I think everyone will work on their Plan B moving forward in case of another catastrophe.