Sponsorship News, Insight & Intelligence

2024 Training Workshops - Dates Announced!

Eight new half day workshops for 2024

Our live workshops cover a range of essential topics that enable practitioners to develop their skills. Whether you're looking to brush up or establish new techniques our workshops cover a range of topics including:

Pricing & Valuing Sponsorship, Reputation Management & Due Diligence, Employee Engagement, Pipeline Development, Galvanising Culture-Shifts, Negotiation and Renewal tactics, Proposal Development (and more!)

We also offer in-house training sessions, online classroom training, or On-Demand webinars. Click Here for more information

Done Deals: What's Hot?

Starling Bank has signed up as the first sponsor of the Greater Manchester Bike Hire Scheme. The deal was brokered by transport specialist PHAR and will see them rebranded as Starling Bank Bikes.

Aldi has agreed a deal to become the long-term sponsor of Channel 4’s range of food programming. The sponsorship will span food programming on Channel 4, such as Come Dine with Me and Jamie Cooks the Seasons.

World Athletics secures Sony sponsorship through 2026. Sony will support all World Athletics Series events starting from the upcoming WA Indoor Championships in Glasgow.

Fifa has officially announced an extension of its top-tier sponsorship agreement with Visa, expanding its existing deal with the payment services to include the 2026 tournament.

London Marathon Events and Le Col have agreed a three-year deal for the high-performance cycling clothing brand to become the official apparel partner of Ford RideLondon from 2024 until 2026.

The Oxford Literary Festival has secured a media partnership with The Telegraph.

Transport for London (TFL) announces new commercial partnership with Samsung Electronics UK to celebrate the launch of Samsung Galaxy S24 Ultra featuring Circle. Read More

Women in Sponsorship - Networking Event - 4th March 2024

Our first networking evening of the year combines structured and informal networking with content and discussion. Join us as we talk sponsorship and create connections! Places are filling fast - find out more by Clicking Here

People News

We are saddened to hear of the passing of John Trainor, Founder and CEO of ONSIDE. John was a highly respected figure in the sponsorship industry in his native Ireland and across the continent. We send our deepest condolences to the Trainor family at this sad time.

Alex Gummer is appointed as Senior Vice President, Dentsu Sports Analytics (DSA) to lead their division in EMEA.

Dominique Santini is the new Sustainability Manager at Formula 1

Alex Killick starts a new position as Sales Director, Olympia at AEG Present.

Jen Rouse starts a new position as Managing Director at the British Olympic Foundation.

Saul Greenhalgh is the new Partnership Sales Manager at Chelsea Football Club.

Agency New & Insight

‘Barbie,’ ‘Saltburn,’ Louis Vuitton: When Culture Becomes a TikTok Craze. Read More

Run Deep, a specialist creative and strategy agency founded by M&C Saatchi Sport & Entertainment’s former managing directors Rich Barker and Jodie Fullagar has launched this month with investment and backing from Mother Family.

Stake sponsorship triggers pre-season legal headache for Sauber F1 team. Read More

Mongoose have been appointed as the exclusive agency to take Southampton Football Club's front-of-shirt opportunity to market for the 2024/25 season.

Job Alert: Director, Partnerships Sales at AEG Europe. Find Out More

We take your privacy and the protection of your personal data seriously. Click here to view our Privacy & Cookie Policy . These explain how we collect, store and manage your information. You can manage your preferences and unsubscribe from our communications at any time via the link below.