Thanks to all who stopped by our booth. We look forward to helping you meet your merchandising needs.

AMC's David & Lendl with their core overseas vendor partner DDL at NACS.

NACS 2025 Merchandising and Promotional Strategies



• Targeted promotions: Hershey presented data showing that specific promotions could lift candy sales by an average of 56% in convenience stores.
• Bundling for bigger baskets: Many strategies focused on boosting basket sizes. For instance, Hershey noted that 34% of shoppers who buy foodservice items also add candy to their purchase. This encourages cross-category merchandising, such as placing sweet snacks near coffee stations.
• Upgraded displays: Exhibitors showcased advanced display solutions to draw attention to confectionery.
• LED lighting was a popular feature for candy aisles to make colorful packaging stand out.
• Waterfall-style and tiered racks were highlighted to create an attractive and organized "visual cascade" of products.
• Custom display fixtures were featured to maximize space and visibility, especially for impulse items at the checkout counter.
• Leveraging technology: Data-backed merchandising was a key theme. Retailers are using sales data to inform which products to promote and how to organize candy sections for maximum impact. 

For time-crunched c-store customers, visibility is everything.

• Eye-level is buy-level: Products placed at eye level consistently generate more sales because they are the first thing a shopper sees.
• Shelf-edge signage: Shelf wobblers and talkers attract attention and draw customers in to highlight promotions and pricing.
• High-quality fixtures: Modern, high-quality fixtures can make a store look professional and make products appear more appealing, while dirty or outdated displays can deter customers. 

Design and Prototyping to Manufacturing

At AMC, we invite you to benefit through our collaborative design process, where your vision evolves into a functional concept that resonates with your brand identity. Our dedicated engineering team meticulously crafts fixtures tailored for the retail environment, prioritizing durability, functionality, and effortless assembly to meet the demands of dynamic retail spaces. The prototyping stage is a pivotal moment in our process, allowing you to engage directly with potential fixtures, making essential adjustments that refine the final design before it moves to full production. This comprehensive approach not only safeguards against costly missteps but also ensures that the end product not only meets but exceeds your expectations. As a trusted partner, AMC is committed to delivering innovative, long-lasting merchandising solutions that enhance the retail experience and drive sales, reinforcing our reputation as a leader in the industry.

APPLIED MERCHANDISING CONCEPTS

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914-843-8000

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