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On how is TOPS News different than the rest of weight loss magazines: “I think the one thing that really separates TOPS News is the group support, from the chapter level and also from the magazine.” BG
On how to approach the design of the magazine: “Our members are basically our core demographic, trying to think and trying to tap into their minds what they want to see.” Dave Zylstra
On the hope and goal for the design of TOPS News: “Hopefully inspire them to want to keep flipping the pages and keep reading it.”
On any challenges facing him: “There’s always challenges… But no serious challenges that we couldn’t fix.” RD
On content creation : “There’s a large element of TOPS News is the member contributions. So that does definitely affect the scope of things, and the way we approach things.” BG
On the magazine being an experience: “There has to be a reason to engage with the magazine, and that’s what I’m trying to accomplish with every issue is to engage our members as fully as possible.” BG
On what he is expected to accomplish this year: “A year from now, what I would be telling you is that it would help with our revenue stream so we can provide more services to our members.” RD
CLICK HERE for the complete and lightly edited conversation with the team at TOPS News:
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