Vita Coco parent company All Market Inc. is continuing its expansion beyond coconut water with the launch of a new line of protein-infused waters called PWR LIFT.
Bottled protein beverages offer an easy, affordable and convenient way to refuel post-workout or exercise yet most beverages are smooth and creamy in texture. PWR LIFT sets itself apart with protein-infused water beverages that are ready to drink and need no mixing, unlike some replenishing protein products.
These fruit-flavored protein-infused water drinks boast zero sugar, plus added benefits from vitamins and electrolytes. With 10 grams of protein and varieties like Lemon Lime or Blueberry Pomegranate, these drinks help to provide a refreshing boost on the go.