Dior’s Flagship Store on Fifth Avenue. | |
Urban Umbrella is a team of 30+ professionals dedicated to improving city sidewalks, enhancing pedestrian safety during construction, designing innovative event products, and delivering effective branding solutions for brands. Urban Umbrella has secured investments from strategic stakeholders, including venture capitalists, building owners, developers, contractors, and entrepreneurs. With a presence in 10 markets across North America, Urban Umbrella offers its services in both the construction and event/entertainment sectors. | |
Urban Umbrella offers eight services. Click below to download brochures to learn more about each services. | |
Some Recently Completed Projects | | |
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600 De La Gauchetiere - Montreal | |
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69th Street, Hunter College | |
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Time Square, Lyric Theater | |
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Urban Umbrella Files Patent and Trade Dress Lawsuit Against Spring Scaffolding | |
Over the past two years, we believe that Spring Scaffolding has deliberately been copying Urban Umbrella's patented design elements. This unauthorized replication of the Urban Umbrella's distinctive appearance, in our view, constitutes trade dress infringement under federal and common law. In response, Urban Umbrella has taken strong action by filing a lawsuit against Spring Scaffolding. The lawsuit includes claims of patent infringement and common law unfair competition. The company is seeking a permanent injunction that would require the removal of all unauthorized Spring Scaffolds. | |
As a company holding 11 patents, including the prestigious U.S. Patent D958,412 granted by the US Patent and Trademark Office in 2022, Urban Umbrella is determined to protect its intellectual property rights. Additionally, the use of white-colored scaffolding with arched supports infringes upon Urban Umbrella's unique trade dress, which has been recognized and acclaimed by the New York City Department of Buildings' urbanSHED Design Competition and is featured in the NYC Building Code. | |
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Live in Texas and Montreal
Now Active in 10 Markets
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Urban Umbrella has successfully expanded its presence and is now operating in the dynamic cities of Dallas-Fort Worth, Texas, and downtown Montréal. What sets Urban Umbrella apart is its innovative approach, including the development of a new cost-effective product specifically designed for emerging markets. As a result, the company's influence extends to 10 active markets, showcasing its commitment to providing top-notch solutions. With installation partners in every major North American city and strategically located warehouses, Urban Umbrella has the capability to deploy its products swiftly, ensuring a seamless setup within any North American city with just two weeks' notice. | |
Downtown Dallas-Fort Worth | |
Urban Umbrella Launches Event Canopy at Tribeca Film Festival | |
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Urban Umbrella's new Event Canopy is now live at the 22nd Annual Tribeca Festival. In partnership with Overland Entertainment, Urban Umbrella designed and installed the centrepiece canopy for the Festival's prestigious red-carpeted entranceway. The festival previously used a tent for the entrance.
This venture into event activations is not Urban Umbrella's first. Last summer, the company made a captivating debut with its Event Activation Canopy at the National Building Museum in Washington, D.C., providing an enchanting backdrop for The Playhouse, an interactive and immersive exhibition. The Event Activation Canopy has also made notable appearances at last year's Art Basel in Miami and Bank of America's annual Bryant Park Winter Village in New York City. Additionally, Urban Umbrella has played an integral role in multiple seasons of New York Fashion Week and has provided its distinguished canopy services to luxury retailers in Manhattan, Boston, and Chicago.
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Urban Umbrella Selected for Mixed-Use Development in the Bronx | |
Urban Umbrella completed its first job in The Bronx at 101 Lincoln Av, a 25-story residential development complex by Brookfield Properties. The project, entitled Lincoln at Bankside, is set to anchor a new residential area in the once-predominantly industrial Mott Haven. | |
Lyric Theater Outfitted with a Custom Urban Umbrella and Facade Netting | |
Urban Umbrella provided Lyric Theatre, home to the critically-acclaimed Broadway production Harry Potter and the Cursed Child, with a custom coloured Urban Umbrella sidewalk bridge and a heavy-duty fire-rated façade netting complete with a unique Harry Potter-themed printed design. | |
Our 50 oot Span over the Entrance of Lyric Theater, Customized for Harry Potter. | |
Local Law 11 Filing Fees & Penalties | |
In an effort to enforce compliance with Local Law 11 subcycles, the city of New York has implemented fees and penalties for buildings that fail to file within the designated timeframes. Owners will now bear the responsibility of a civil penalty of up to $5,000.00 per year immediately following the conclusion of their respective filing window. Additionally, any owner who submits their filing late will be subject to a civil penalty of $1,000.00 per month, starting the day after the assigned filing deadline and concluding on the date of submission of an acceptable initial report. Moreover, failure to address SWARMP (Safe with a Repair and Maintenance Program) conditions prior to the subsequent filing cycle will result in a civil penalty of $2,000.00. | |
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Parking Garage Collapse:
A New Local Law, and What This Means For You
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Lower Manhattan was gripped by a terrifying incident on Tuesday, April 18th, when a nearly 100-year-old four-story parking garage on Ann Street in the Financial District suddenly collapsed, resulting in the loss of one life and causing injuries to several others. The garage, plagued by a history of violations and structural concerns, had six open Department of Buildings violations dating back to 2003, half of which were categorized as "hazardous" and required immediate attention. Additionally, the building had been cited for 64 additional violations dating back to 1976.
Urban Umbrella anticipates that the collapse in Manhattan will lead to reforms in building codes and regulations, possibly building upon recently enacted legislation. In 2021, New York City's City Council passed Local Law 126, a significant piece of legislation similar to the well-known Local Law 11. This law mandates regular inspection and maintenance of parking structures citywide. Under the new code, all parking structures must undergo inspection by a registered professional engineer every six years (in contrast to the previous five-year interval specified by Local Law 11), with inspection cycles divided into sub-cycles based on location. Despite the positive steps taken with this nascent legislation, it is clear that tragedy could not be entirely averted. The first inspection cycle commenced on January 1, 2022, and the subcycles are as follows:
- Subcycle 1A: All parking structures in Manhattan south of 59th Street on the East Side and south of 110th Street on the West Side. Filing period: January 1, 2022, to December 31, 2023.
- Subcycle 1B: All parking structures in Brooklyn and other areas of Manhattan. Filing period: January 1, 2024, to December 31, 2025.
- Subcycle 1C: All parking structures in Queens, The Bronx, and Staten Island. Filing period: January 1, 2026, to December 31, 2027.
In line with the requirements set by Local Law 11 for facade inspections, it is highly likely that these parking structure examinations will necessitate the installation of scaffolding. In fact, this past winter, Urban Umbrella installed its first sidewalk shed in connection with Local Law 126 at a parking garage in Midtown Manhattan.
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One of Urban Umbrella's Many Parking Garage Installation at 310 W 39th Street. | |
Yale Club's New Urban Umbrella | |
Ritz-Carlton Project Completed | |
Urban Umbrella Selected at New Chelsea Skyscraper, One High Line | |
One High Line, formerly known as The XI, is a highly anticipated 300-foot luxury new development. | |
The 36- and 26-story Structures will Yield 900,000 Square Feet with 236 Condominium Units, a Hotel Component, Ground-floor Retail space, and a Public Plaza. | |
Urban Umbrella in the News | |
Download Urban Umbrella's New Signage Brochure | |
Now Installed at Eataly's Flatiron | |
Urban Umbrella Continues To Collaborate With Luxury Retailers | |
Urban Umbrella's at Two Dior NYC Locations this Spring | |
YSL's 57th Street Flagship Location | |
Balenciaga on Madison Avenue | |
Flagship Fendi Soho Project | | | | |
