June 2026

A photo of the TIAC team at the Royal Ontario Museum during Rendez-vous Canada 2026

Hello,

Rendez-vous Canada 2026 rocked!

Thank you to each of the 1,540 delegates who made Rendez-vous Canada 2026 a resounding success. This year we welcomed 100 more sellers, 75 more buyers, and held 11,000 more appointments than last year.

From the top of the CN Tower to the Marketplace to the ROM dance floor—thank you for bringing Canada’s tourism industry to life in Toronto. Our team loved seeing you united and in action, and it was a pleasure connecting at the Canada Hub and during Spotlight Sessions. It’s because of the hard work of tourism leaders like you that an estimated $100 million of business was signed to support Canada’s economy and culture. I’m already excited for the 50th anniversary edition in Calgary next year.

But there’s so much to look forward to until then, including next Thursday’s launch of our Tourism Emergency Preparedness Initiative. At last, it’s one place for tourism operators to find what they’ve been looking for: leading research and resources to better prepare themselves and their businesses to handle emergency situations. Tourism plays an important role in emergencies and we’re proud to help equip you to respond, recover, and stay resilient.

I hope to see many of you online at our Annual General Meeting on June 23. It’s an important chance to reflect on and renew our priorities for a unified and thriving sector. I’m grateful for your membership and wishing everyone a successful summer season.

Sébastien Benedict

President and CEO
Tourism Industry Association of Canada

In this issue:

The Tourism Emergency Preparedness online resource library goes live June 11
The Canada Celebrates FIFA tour has kicked off
June 30 is the last day to save $200 on Tourism Congress

Please note: TIAC membership renewal is changing to a calendar year cycle

We’re changing when TIAC memberships renew to make planning, budgeting, and billing simpler for you. Starting on January 1, 2027, all memberships will follow a calendar-year cycle
(January 1–December 31).

In the coming months, some members will need to pay a prorated amount on their existing renewal date, and then renew in full on January 1 to get in line with the calendar year. Members won’t be charged any extra amounts, and we’ll take care of the prorating, invoicing and schedule to make this transition as smooth as possible.

Read the FAQ

Thank you to our

Industry Patrons

Introducing the Tourism Emergency Preparedness Initiative

Watch the intro webinar on Thursday, June 11 at 2:00 p.m. ET

87% of tourism operators have been disrupted by an emergency in the last five years. Preparedness has never been more important. With funding from the Government of Canada’s Small Business and Entrepreneurship Development program, TIAC has created an online library of the latest research, and actionable guidance and resources to help tourism operators prepare for, respond to, and recover from emergencies.

Be the first to check out the platform by tuning into our walkthrough webinar on Zoom at 2:00 p.m. ET on Thursday, June 11. We’ll share industry findings, and demonstrate the online library of more than 200 resources.

A map graphic listing the stops and dates of the Canada Celebrates FIFA tour

The Canada Celebrates tour has begun

Get your network involved in the FIFA Canada Celebrates tour. With events in 34 places across the country featuring local music acts, restaurants, and other businesses and attractions, it’s your chance this summer to underscore how tourism unites and uplifts communities, both economically and culturally. The soccer celebration tour kicked off in Newfoundland
on June 1 and runs until July 19 in Ontario for the final match of the
FIFA World Cup.

Learn more

TIAC’s Annual General Meeting is June 23

Members are invited to our Annual General Meeting taking place online at 1:00 p.m. ET on Tuesday, June 23. Together, we’ll review the achievements and lessons learned from our work in 2025 to guide our path ahead and the progress of Canada’s tourism industry.

Regist er for our AGM

You’re more READI™ than you think

Have you tried our assessment form to see if you and your business are READI™ for new investors, markets, and visitors? You likely already have the know-how to navigate today’s business challenges and capitalize on opportunities.

Give the self-assessment a try, or brush up your skills with our resource library. They’re both free and ready when you are to elevate your experience.

Assess if you’re READI™

Visit the READI™ resource library

Banner ad for the Export READI™ training by Alternative Sales Strategy

Our READI™ Training Partners

Tourism Congress early bird pricing ends June 30

Save up to $200 on Canada’s leading national-level event bringing together all sectors of the tourism industry. Join us in Fredericton, New Brunswick, from November 17–19, 2026, as we explore how access to talent, capital, marketing, and transportation can turn tourism demand into prosperity. Get the early bird price before it’s gone.

Save on tickets now

Nominations are open for the 2026 Canadian Tourism Awards

Honour the tourism operators that make Canada a must-visit destination! Choose among 11 categories—including business and employee of the year—to spotlight the incredible achievements of your peers, or yourself! Nominations close September 4, 2026.

Nominate now

Welcome to our new TIAC members

Your support powers Canada’s tourism momentum—building connections, shaping policy, and driving growth nationwide. We’re glad you’re with us!

Become a member today

The future of tourism in Canada is being decided right now.

Are you at the table?

Your membership isn’t just a card—it’s a seat at the table where Canada’s tourism future is shaped. Join TIAC and gain the influence, connections, and national platform to grow your business and shape what comes next.

Our Company | Contact Us | Join TIAC | Privacy Policy