To Do This Week

1. Spring Wine Trail - 75 Tickets Sold. Keep sharing on social.
2. Sign-Up to pour at Wine Road's 50th Grand Tasting Sept. 26th HERE
3. Register Wine Sales Symposium - May 13th - details below - promo WR2026
4. Click for Donation Form for our 50th Silent Auction for REFB

We have room for 6 more wineries.

Sept. 26th / 4:00-7:00pm / hosted at Foppiano Vineyards (a founding member)

• Wine Tasting Tables
• Food Stations
• Live Music
• Silent Auction benefiting Redwood Empire Food Bank
• Instant Cellar Raffle 4 Museum

50 years - this is a huge milestone and we want to see you there sharing your wine, mingling with friends and co-workers, dancing and celebrating all that we have achieved. This will be an epic night.

Our goal is to sell 200 tickets - but we need the participating wineries to help with that.

We will provide each winery with a link to purchase tickets (or to share the link to their club members). We hope that we can count on each winery either buying or selling 4 tickets at $100 each.

You can include the link in your club email or on social to help us sell them, or you can purchase and give to your VIP customers or your staff. Customers buying from a winery link will be saving $25 per ticket. Each winery will be provided their own link to share.

Each winery pouring will be provided with 2 passes for the staff pouring.

If you can't pour for the event, maybe you could make a donation for the Silent Auction, which will benefit the Redwood Empire Food Bank. Click to download the form and we'll get that ball rolling! Thanks.

Wine Industry Sales Symposium – Wednesday, May 13, 2026 - Doubletree by Hilton Hotel Sonoma Wine Country, Rohnert Park, CA

Join wine industry professionals for a full day of insights focused on driving sales, enhancing the tasting room experience, and adapting to today’s market challenges.

The program features expert-led sessions on key topics including:

• Reimagining the tasting room as a hospitality-driven experience
• Strategies to increase direct-to-consumer (DTC) sales and customer retention
• Understanding and engaging today’s evolving wine consumer
• Leveraging data, digital tools, and storytelling to drive growth

 Hear directly from winery leaders and sales and marketing experts who are navigating these shifts in real time and sharing practical, actionable ideas you can apply right away.

Wine Road Members receive $20 off online registration with code WR2026

Learn more and register: www.winesalessymposium.com

Shoot me a note if you want to be included: beth@wineroad.com

We are hoping to have 50 wineries on board to offer complimentary wine tasting, for one day, Saturday, June 20th.

Walk-in Tasters, No Reservation, No Tasting Fee.

This is the link from our website to CellarPass -

Good Ol' Days FREE Wine Tasting

Guests need to register for the tasting at $5 per person, and show you their registration for the FREE tasting. The registration page and their confirmation list the participating wineries.

We will provide signs for wineries pouring at the North Coast Food & Wine Festival, inviting attendees to come to your winery the following weekend for Complimentary tasting, and to pick up some wines for Father's Day.

Cinco de Mayo commemorates the Mexican army's unlikely victory over French forces at the Battle of Puebla on May 5, 1862. While not Mexico's Independence Day, it symbolizes national unity, patriotism, and resistance against foreign intervention. In the U.S., it has evolved into a major celebration of Mexican-American culture and heritage.