Hello derek,

Welcome, and thank you for opening this week's briefing. I hope you have a fantastic seven days.

Win-Win negotiation hinges on understanding the other party's desires to achieve a mutual agreement.

Consider the tale of Lily and Sonia, who argued over one orange until Lily asked Sonia, why she wanted it.

Sonia told Lily she needed the peel to make marmalade, while Lily said she wanted the orange to use the juice.

By understanding each other's needs, they found a win-win solution.

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Effective negotiation requires asking and listening attentively, to understand the other party's objectives. This lesson, often overlooked, resonates across various negotiation scenarios.

I first encountered this story while studying negotiation skills at the Harvard Business School. It's a shame that many negotiators overlook the wisdom of the girls and the one orange story.

As a seasoned negotiation coach and adviser I have found so many times it is the basic mistakes of not asking and listening that cause the biggest disputes.

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Tonight - Monday Night Live with Anthony Stears. Anthony has branded himself the "Telephone Assassin"

Discover how he revolutionizes call centres and maximizes phone usage. Click Here

Here is Anthony talking to me at our rehearsal last week with his branded phone box behind him.

Anthony has a lot in common with me. We were both hungry for money when we were young and started a car washing business in our early teens.

Anthony, renowned for his "gift of the gab", started as an estate agent but transitioned into telephone sales and professional speaking.

Join us at 5.00 pm as he shares his expertise in conversational strategy, business building, eliminating "Bull," and fostering belief.

Don't miss this insightful discussion! Click Here

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The last three week's podcasts have focused on some key issues to be more successful in 2024.

In case you missed them here are the links. Save the links to listen when you get a moment to travel, walk or exercising in the gym.

The three fantastic USA experts - Patricia Fripp, Tim Durkin and Tracy Hooper - Click Here

Graham Jones. Explains AI for 2024. - Click Here

Graham's demonstrates its capabilities. - Click Here

David Thomas - The Memory Man - Click Here

I feel so privileged to be able to interview such knowledgeable people and share their wisdom, for your listening.

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Quote for your week

"Slow down to go faster"

Take a break, a time out to think things through more carefully.

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derek, That concludes this week's briefing. Here's to a week filled with success and inspiration.

Whenever you find yourself in need of assistance or support, please don't hesitate to reach out to me.

Finally thank you for your interest in my work. Please encourage others to sign up for my YouTube channel and this briefing.

With very best wishes,

Derek

www.derekarden.com

Derek Arden, your trusted negotiation consultant, specializes in enhancing profitability and fostering strong relationships. With expertise as an author, speaker, and advisor, he's dedicated to helping you achieve optimal results.

One client saved £42,000 using Derek to join his negotiation meeting as an adviser. Taking Derek's advice at the "Time out" they came away with £42k more.