|
What’s new: Your customers’ comments and question provide a continuous stream of content ideas.
Why it matters: A perceived lack of content can derail keeping a consistent schedule for your newsletter, social media, blogs, PR etc.
Going deeper: The comments or questions you receive from your customers are the best source of material for a couple of reasons.
- If a customer is asking a question, they might not be the only one of your customers thinking it or asking it.
- Delivering an answer to that question solves a problem they are having. And we all know that addressing and fixing a customer’s pain is the best way to keep that customer.
- Talking about what’s front of mind for your customers increases engagement, which can lead to discussion of other products and services you offer.
Where to start: The FAQ section of your website is a treasure trove of content. If you don’t have one, visit your Google Business Profile. Every comment, good or bad, comes with a story of why that customer patronized your business. Tell it.
Need a storyteller: Take the HiRoad. It’s what we do. Just drop a line to get the conversation started.
Happy Friday!
| 
