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Want to predictably grow your revenue in 2026? Start calling your customers when nothing is wrong.

Outgrow Tip #19 is about discovering that proactive customer conversations can be positive, motivating, and even fun.

Maybe you hesitate to call a customer because you are worried about bothering them.

Maybe most of your customer conversations happen when there is a complaint or a problem, so you have started to associate those calls with something negative.

Maybe your team feels the same way and holds back from reaching out.

But talking to a customer who is not upset with you is a very different experience.

The first step is simply to try it.

Call a couple of clients you have not spoken to in a while. Nothing needs to be wrong.

Ask: How are things going? Is there anything I can do to help?

The first few calls may feel uncomfortable. We all have those blocks.

But as you build the habit, those positive conversations can become the motivation to keep reaching out.

You stop seeing the call as something to avoid and start seeing it as a chance to connect.

You do not have to wait for a problem to have a reason to call.

Which two customers could you call this week just to check in?