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MAKING A DIFFERENCE ON THE SOUTH COAST
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February 8, 2024
TRAVEL SOUTHERN OREGON COAST NETWORK NEWS
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REGISTRATION IS STILL OPEN FOR THE TSOC NETWORK CONFERENCE - FEBRUARY 26-27 AT THE SALMON RUN GOLF COURSE IN BROOKINGS
The conference is just days away! If you have not already done so, register now and secure your accommodation at one of our host hotels.
The fun kicks off Monday evening with a delightful Trolley Tasting Tour around Brookings - a chance to eat, meet, and mingle! Then, on Tuesday, get ready for a day filled with invaluable insights, networking opportunities, a nationally-recognized keynote speaker, and collaborative sessions. See the full agenda.
Set against the beautiful backdrop of Salmon Run Golf Course in Brookings, the agenda is filled with topics relevant and important to travel and tourism on the Southern Oregon Coast. Explore the complete agenda, find your host hotel, and secure your spot today.
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A SPECIAL SHOUT OUT TO OUR NETWORK CONFERENCE SPONSORS
We are incredibly grateful for the generous donations from our sponsors, without whom this event would not be possible. TSOC would like to extend a heartfelt thank you to the following sponsors for their support.
Signature Industry Sponsorship: Bandon Dunes Charitable Foundation • Travel Curry Coast • Oregon Coast Hospitality Sector Partnership, LWP • OCVA • Curry County Chamber of Commerce • Oregon Coast VIP Marketing
Trolley Tasting Tour: Travel Curry Coast • Crook Point • Travel Southern Oregon Coast
Beverage/Break: Bandon Chamber of Commerce • North Bend Lanes • City of Brookings • Southwest Regional Airport (OTH) • MediAmerica • Jerry's Rogue Jets
Breakfast/Lunch: ORLA • Beacon Broadband • Oregon's Adventure Coast • Ziply Fiber • The Mill Casino Hotel & RV Park
Friends of TSOC: OtterBee's Market • Sanct Architecture • Lookout • On The Run Notary Services
Collaborative Sponsors: Stephanie’s Restaurant & Events at Whaleshead • Southwestern Oregon Community College (SWOCC) Curry Campus
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JOIN AN ELITE GROUP - ATTEND AN EXCLUSIVE WORKSHOP WITH NATIONALLY-RECOGNIZED FACEBOOK EXPERT MARI SMITH
New this year! TSOC heard your request at last year's conference for quality social-media training. We are excited to bring you "Essential Social Media Strategies & Tactics for Busy Marketers." The workshop is free to TSOC Network Conference attendees.
In this interactive workshop, Mari will dive deep into her three-part formula for achieving successful social media marketing results. Gain valuable insights as she guides us step-by-step through content creation, publishing, and measuring the right metrics. You'll walk away with a solid plan you can implement immediately.
Don't miss this insightful session on February 28, at Stephanie's Restaurant in Whaleshead Resort near Brookings. Morning refreshments will be served, catered by Stephanie. Elevate your social media game and join us for this no-cost workshop. Register today, seating is limited.
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TREMENDOUS GROWTH WITH SOCIAL MEDIA OUTREACH CAMPAIGNS
TSOC leverages the power of social media to effectively promote tourism on the Southern Oregon Coast. In the past few years, we ran three successful campaigns with outstanding outcomes: "Fall in Love, Again," "Relax, Refresh, Refuel," and our holiday campaign, "Eat, Drink & Be Merry." Here are some highlights these social media campaigns helped us achieve.
Facebook (between 2020 and 2024)
- Followers grew by 351% to 38,492
- Average Post Reach/Week surged 344% to 180,974
Instagram (between 2020 and 2024)
- Followers increased 975% to 9,610
- Average Post Reach/Week rose 320% to 154,972
TikTok (between 2020 and 2024)
- Followers skyrocketed 1701% to 4,035
- Average Post Views/Week climbed 178% to 9,595
TSOC Website (2024)
- 75,035 Unique Visitors were welcomed, with 89% of them New Users
- 102,027 Page Views & 1,477 e-Newsletter Signups recorded
- 21 New, Original Stories published
Let's "Face Rock" it, the Southern Oregon Coast is beautiful. People love reading about it and seeing it in pics. These impressive numbers serve as a testament to the undeniable allure of our region and underscore the substantial strides TSOC has taken to engage with those captivated by our stunning region.
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POTENTIAL CATALYST FOR TOURISM AND ECONOMIC GROWTH ON THE SOUTHERN OREGON COAST - REINTRODUCING SEA OTTERS
The Elakha Alliance and Dean Runyon & Associates recently published a study that explores the potential effects of reintroducing sea otters to the Southern Oregon Coast. The study reveals the positive economic impact that reintroducing a sea otter population could have on the local travel and tourism industries.
Wildlife tourism is a sector of the travel industry that offers visitors the opportunity to view, appreciate, or learn about wildlife. Like all other sectors of the travel industry, wildlife tourism injects “outside money” into the local economy. According to the study, after the establishment of a sea otter population, our region could experience approximately $3.5 million in increased spending on travel-related activities.
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DISCOVER ABUNDANT GRANT OPPORTUNITIES FOR OREGON & THE SOUTHERN OREGON COAST
Do you know about the numerous grant opportunities available to Oregon and the Southern Oregon Coast? The Oregon Coast Visitors Association has compiled an extensive list of funding opportunities that complement our efforts in the tourism sector. If you're interested in learning more about these grants, we encourage you to directly contact the respective organizations.
Be sure to check the webpage often for updates. You will also find a list of the most relevant grants listed at the bottom of this newsletter each month.
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UPCOMING INDUSTRY EVENTS
UPCOMING GRANT OPPORTUNITIES
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AARP Community Challenge, applications open January 10-March 6
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Roundhouse Foundation Grants, applications open January 15-March15
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Community Impact Grants, applications open January 16-February 16
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Gold Beach Community Fund, applications open February 1-April 1
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Carbon Reduction Program, applications open March 1-May 31
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Local Government Grant Program, deadlines vary, April 1-May 15
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Boating Facility & Waterway Access Grant, applications May 1-July 12
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Oregon Arts Access Reimbursement Grants, applications ongoing
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Rural Microentrepreneur Assistance, applications ongoing
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Yamaha Outdoor Access Initiative, applications quarterly
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Oregon Heritage Grants (multiple opportunities)
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Oregon Recreation Grants (multiple opportunities)
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Travel Oregon Competitive Grants Program, applications open in July
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Innovative Mobility Program, applications open TBD
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BOARD OF DIRECTORS
Joe Benetti-Coos Bay Mayor • Amy Bailey-The Mill Casino • Forrest Neuerburg-City of Coquille • Margaret Pounder-Bandon Chamber of Commerce • Janice Langlinais-Coos Bay-North Bend Visitor & Convention Bureau • Rodger Craddock-Southwest Oregon Regional Airport • Miranda Plagge-Travel Curry Coast • Marie Simonds-Bandon Dunes Charitable Foundation • Michael Chupka-Bandon Dunes Golf Resort • Rod Taylor-County Commissioner • Dave Lacey-Oregon Coast Visitors Association • Miles Phillips-Oregon State University
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PHOTO CREDITS: Mari compliments of Mari Smith, Sea Otter by Jeremy Burke
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