Here's what hay buyers want By: Amber Friedrichsen, Hay & Forage Grower magazine, March 17, 2026
Hay buyers are like snowflakes — no two customers are alike. Their preferences revolve around the type of livestock they are feeding, the stage of production those animals are in, and their capacity for handling and storing bales. There may be many boxes to check to keep customers happy, but having a target demographic and catering toward specific needs is the key to repeat business.
At last month’s Alfalfa and Stored Forage Conference in Russellville, Ky., three panelists shared their top priorities when buying and selling hay for horses, dairy cattle, and sheep. According to the panelists, horse owners want clean hay and good service, dairy producers need high-quality and year-round supplies, and sheep farmers want consistency.
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