Can you believe it's Memorial Day already? This time a year ago, the live events industry had come to a screeching halt. Thankfully, things are now starting to re-open. Our friends at MSM have developed an authoritative step-by-step guide to help companies transition back to live events, and they gave us permission to share the pdf of it, which you'll find below.
In this issue, you'll also discover some of the clients we've been working with, and the activities we've undertaken recently. Like you, we're looking forward to a promising future, as events return to full swing.
If we can assist you, either with a hybrid event, or with a live one, as the world re-opens, please get in touch at Justin@CheshireAV.com or (585) 325-4250.
Meanwhile, in commemoration of Memorial Day we honor those who have fallen in the service of our country, and wish you and yours a Safe and Happy Memorial Day!
|
|
|
MSM Helps You Prepare for a Return to
Live Events with This Step-by-Step Guide
|
|
We foresee a return to live events later this year, and who can provide a better guide to managing that return than MSM, a globally-recognized brand experience agency that is a leader in the world of events and tradeshows?
MSM’s GUIDE2LIVE provides tools, tips and resources, and outlines best practices and ideas to transition from virtual and/or hybrid events to live, in-person functions of every size. The guide includes:
- Insights on the impact COVID-19 has had on live event & exhibit planning
- Recommended experience design considerations for social distancing in exhibits and events
- Guidelines for enhanced health & safety measures
- Strategies for integrated/hybrid event planning
- Additional Resources for Event Marketers
Why start at square one in figuring out how to safely return to the live environment, when all you have to do is click on the image or link above to access an authoritative guide by MSM, one of the foremost industry leaders. To learn more about MSM, click here.. |
|
Cheshire Partners with MSM on OneLambda |
|
One Lambda provides medical professionals with innovative solutions in transplant diagnostics, so it was no surprise that they turned to MSM to create an innovative virtual experience using MSM's new LiVi solution that facilitates live interactive engagement with remote audiences.
Cheshire was on hand to assist MSM with tech checks and rehearsals for all the speakers prior to the live event. We then managed the presenters and pushed out the live event to LiVi on the day of the function.
Cheshire has now supported MSM and One Lambda on three separate events, which were similar in format, and which had a number of doctors presenting case studies from across the world, followed by questions and answers coming in from around the globe that were being fielded by a moderator.
Check out what Pete Stam, Customer Engagement Strategist at MSM shared, at right, about working with us on the One Lambda events.
|
|
Pete Stam
Customer Engagement Strategist
MSM
|
|
Here's What Our Clients Are Saying! |
|
Hammer Packaging
We were delighted for the opportunity to work with Hammer Packaging where the organization's CEO Jim Hammer used our Hybrid Production Studio to deliver a speech. Here, Hammer Packaging's Marketing Manager, Kimberly Flynn, discusses their experience.
|
|
|
Volunteers of America Upstate New York
Join us as President & Chief Executive Officer, Lynn Sullivan discusses her experience utilizing our Hybrid Production Studio for this event
|
|
|
Sixteen Ideas to Maximize Live and Hybrid Event Content |
|
You’ve created a great event with fabulous speakers, and even though registrations for the event are on target, you’d looking for ways to expand the audience and content beyond the day it’s scheduled.
The good news is that there are actually quite a few ways and multiple technologies available to maximize the use of content, especially if you have a good video/audio editor and/or writer available to assist. The following is a list of ways to broaden the use of your content, expand your audience, and set your organization up for success on your next event, or next year’s annual function.
When thinking about use of content, remember that although the event is over, the relevance of the content lives on.
|
|
- Beginning in June 1st, Justin Cheshire will be joining the MPI Upstate NY as Director of Membership. For anyone working regionally in the meetings industry, this organization is invaluable for networking, educational seminars and essential information. If this is an organization you'd like to learn more about, or if you think you, as an events professional would benefit from being a member, contact Justin at 585.325.4250 x 102 to discuss getting involved.
- As a new member of NYSTIA, Cheshire AV is happy to see a new campaign they are launching to promote tourism called "Roam the Empire." The campaign is designed to encourage New Yorkers to travel across the state this summer, bringing much-needed tourism revenue into the state's coffers. If you would like to take part in the campaign, click on the link or the image to download logos, banners and social media posts.
|
|
High Hopes Golf Tournament |
t's been a long winter, and if you've been missing golf as much as the golfers at Cheshire have, reserve your spot or foursome today for the High Hopes Golf Tournament on Monday August 2nd at the Links at Greystone in Walworth, NY.
Justin has joined the tournament's planning committee for this annual event, that supports the educational programming at Hope Hall. Hope Hall is a non-profit school that provides an opportunity for educationally marginalized children who "learn differently" to become successful lifelong learners.
The tournament will be a scramble-style format, with contests, breakfast, lunch and dinner, a 50/50 raffle, a live auction, awards, and cartloads of fun!
|
|
|
Emerging Event Trends That Will Shape the Industry in 2021
Everyone knows that 2020 was a game-changer for the meetings industry.
In this article by Bizzabo, they explore the rise of hybrid events, how micro-events fit into the picture, the new need for broadcast-quality production values, wearable tech, and the industry's focus on safety for all.
|
|
Food and Beverage Ideas for the Virtual Event
|
|
How to Prepare for an Active-Shooter Crisis
No one wants to face the possibility of an active shooter, but in this day and age, it's wise to be prepared.
|
|
Cheshire AV | 60 Pixley Industrial Parkway, Rochester, NY 14624
www.Cheshire AV.com / 585.325.4250 x 102
|
|
|
|
|
|
|
|
