$25 BARCODE BUCK$ DIGITAL DISCOUNT 
MORE EFFECTIVE and LESS EXPENSIVE

Brands frequently offer $5.00 General Spend store cards as a consumer reward. TPG believes there’s a more
effective alternative – a $25 BARCODE BUCK$ digital discount. It includes multiple offers, totaling $25 in potential savings on your designated brands, all combined into one easy to use digital barcode. Consumers choose the products that interest them, scan the barcode at checkout, and have the selected discounts deducted instantly from the store receipt.

Undoubtedly, $25 in Savings makes for a far bolder headline that Save $5. At first glance, this might sound like an expensive proposition, but actually, that’s not necessarily the case. Please read on:
  • A $5 general spend store card is generally spent on products other than yours, so your brand rarely experiences a secondary sale.
  • A $5 store card costs you the irretrievable full amount immediately upon issuance.
  • A $25 BARCODE BUCK$ digital reward can be divided up into multiple offers, redeemable on an array of your brands (i.e. $1.00 digital discount on one brand, $2.00 off another, a “Try Me Free” full value trial offer on a third, etc., etc.).
  • Each BARCODE BUCK$ digital discount registers a redemption cost to you only when a consumer buys the product you have specifically designated.
  • Every redeemed BARCODE BUCK$ discount means you’ve sold another product. This builds consumer loyalty and encourages trial of your other SKUs.
  • If you are able to achieve an ambitious 20% redemption rate on the $25 BARCODE BUCK$ offer, your costs are still no higher than the $5 card, plus you’ve generated additional product sales.
  • Finally… if you like the BARCODE BUCK$ Digital Savings Barcode concept, but $25 sounds too rich, you can always consider a $15 value.
For additional information on BARCODE BUCK$ contact me by email at jgalinos@tpgny.com.

To learn more about TPG Rewards, please feel free to checkout our Best In Class Promotion Tool Kit.

Best,
John S. Galinos
President and CEO | TPG Rewards, Inc.
Phone: 212-907-7101 | Email: jgalinos@tpgny.com

BARCODE BUCK$ is a trademark of TPG Rewards, Inc.