Self Storage Managers Summit
Selling Across Generations
*separate fee applies
Presented by:
Stephanie Tharpe, A+ Storage of TN, LLC
Jim Ferguson, Haviland Storage Services
To succeed in today's climate, you need to approach each buyer with an informed generational perspective. Recognize the underlying spending habits, values and expectations that pave the way to close the deal. Each generation uses technology differently and there are more & more technological advancements available every day. Every self storage operator has a cross of generations, which make up their customers. More and more, managers are selling only to ONE generation and they are forgetting about the others and possibly losing business. Learn how to sell to each generation and to all of your prospects.
Upon completion, attendees can earn credit towards their Certified Self Storage Manager (CSSM) designation.