Want to persuade? Speak to the reader's WIIFM (What's in it for me?)


All about I

I need you to submit your requests for 2022 training by Dec. 3. I must verify that your courses meet the required educational criteria. If I don’t get these requests in time, I will be forced to delay approval of your 2022 courses, which will make them impossible to book.



All about you (reader)
Addresses key WIIFM: prompt course approval

To ensure quick approval of your 2022 courses, please submit your training requests by Dec. 3. This way, we can expedite the process and you can begin booking your sessions.




Take my 5-minute tutorial: Persuade Readers By Addressing Their WIIFM
Learn to directly address your reader's most important WIIFM in this 5-minute tutorial (2-minute video and 3-minute exercise).

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