January 2025

Customer Access

PrimeMLS.com

Commercial Search

 

Upcoming Training


See what's scheduled for FREE training in February!


Explore Ask The Agent

Increase your name recognition and show off your brand with personalized, interactive videos! Become the trusted market expert by captivating new and existing clients. With Ask The Agent, you can create and seamlessly integrate videos across all channels with just a single click - from print to digital to social. Plus, you can track audience engagement with ease.

Check out ATA in action!

Build Your Brand and Boost Your Business:

🌟 Introduce Yourself with Impact:

Stand out to potential buyers and sellers with an interactive "interview" that showcases your expertise, highlights your skills, and builds virtual rapport. Instantly establish trust and credibility by letting your personality shine.


⏱️ Save Time with On-Demand Accessibility:

Let the ATA marketing suite handle commonly asked questions from buyers and sellers giving them the answers they need, anytime, in one convenient place.


📊 Actionable Insights to Drive Growth:

Gain powerful analytics on audience interactions to better understand your leads. Access advanced insights on each prospect, including their interests in you and your listings, helping you cultivate relationships and grow your business.

Start Your FREE Trial Today!
 

Attend the Virtual MLS Summit!

PrimeMLS has once again partnered with three other MLSs from across the country to gather MLS customers, influential MLS leaders, and industry pioneers to drive innovation, culminate ideas and openly discuss prevalent MLS subject matters.  This is a FREE virtual event on February 13, 2025. Sessions begin at 11:00 AM. PrimeMLS invites all our customers to join us, and we look forward to seeing a strong turnout!

Learn More About the Summit
Register for the Summit

Field Changes, Updates & Reminders

⚠️ Uploading Documents to Listings

As a reminder, all documents uploaded to a listing are viewable to all PrimeMLS users. Documents set to "Public" are included within the Collaboration Center and shareable via email and text.

🔄 Residential Listing Maintenance Update for the Mobile Home Property Type

In listing maintenance, the "Owned Land" field will be moved from the "Lot" container to the "Location" container below the "Development/Subdivision" field. Along with this, when "Yes" is selected for "Owned Land," the "Mobile Park Approval" field will not be required.


This change will be implemented on February 4, 2025.

🚨 New Feature - Private Photos!

With the new photo privacy feature, list agents can select any photo and make it private. All photos will remain viewable in the MLS software (and available when agents email listings out of the system), but all photos marked as private will not be included in the Collaboration Center or any data feeds*. Photos can also be easily reversed back to public view.

How to Set Photos to Private:

  1. Go to the “Add/Edit Photos” tab on a listing in listing maintenance.
  2. Select the photos by checking the boxes in the top right corner of each photos.
  3. Tap the “Mark Private” button.

*Third-Party Websites have up to 12 hours to update their sites with any changes. Accordingly, when photos are marked as private and the listing is saved, the update will take some time to be reflected on the varying third-party sites.

Training from PrimeMLS Partners!

Are you taking full advantage of your PrimeMLS subscription? It's so much more than access to the MLS software, and the best way to learn how you can benefit is through free training! Many of these training opportunities are hosted exclusively for PrimeMLS customers! Click the link below to register for all classes.

Adding Value for Buyers

February 4th at 1:00 PM

This is for you if you are looking for new ways to stand out and provide unique value to buyers. You’ll walk away with comprehensive knowledge about how build credibility with RealReports in buyer strategy meetings, invite your clients to share your account, streamline showing research, mitigate offer risk, prevent buyer's remorse, and more.

AI Generated Listing Prospects

Februrary 11th at 11:00 AM

February 25th at 11:00 AM

domii® doesn't just deliver AI Seller Prospects daily and directly to your app, it gives you an entire profile of the homeowner - income, occupation, age, dependents, cell number, email address, taxes, mortgage, equity, value, lot lines and more! Attend this webinar to learn how to take advantage of this powerful app and be entered to win a brand new Mercedes-Benz C300!

Create Free & Easy Floor Plans

February 12th at 2:00 PM

Learn how to use CubiCasa to elevate your listings with innovative floor plan solutions! CubiCasa is FREE for PrimeMLS customers, plus enhancements can be included on floor plans for an added fee. This class covers the benefits of adding a floorplan to your listing media, and how the technology works.

Lead Generation Blueprint: Social Media Strategies for Real Estate Success

February 19th at 10:00 AM

Learn how to grow your repeat and referral business, effectively nurture relationships, and generate quality leads. Plus, learn how to maximize your time with social media, Chat GPT, video marketing, SEO, blogging and more! This session includes 2 NH CE's and is open to all members!

Master Your Marketing: InstaView, ADtensify & Neighborhood Insights

February 19th at 2:00 PM

Join Property Panorama to learn about the powerful features included in InstaView, which is integrated into the MLS software. Discover how the completely automated digital marketing solution offers unbranded and branded virtual tours, flyers, listing videos, social media syndication, and lead capture - all designed to enhance your marketing. You'll also learn about Digital Portfolio (landing page to showcase listings), ADtensify (digital advertising using advanced targeting to place ads on popular sites), and Neighborhood Insights (a portal that provides potential buyers with over 20 scoring metrics on local amenities, demographics, and transportation).

Recruiting and Growing Your Brokerage/Team with AI and Automation

February 25th at 1:00 PM

Unlock the power of AI and marketing automation to grow your team and empower your agents. This class covers how to master and leverage cutting-edge technology to attract top talent, retain your best agents, and streamline operations. Discover strategies to automate recruitment outreach, enhance agent productivity, and create scalable marketing systems that save time and boost results. Perfect for brokers and team leaders, this session will provide actionable insights and tools to help your business thrive.

2024 PrimeMLS Market Highlights & What To Watch in Your Local Area in 2025

February 27th at 10:30 AM

In this 30-minute session, Greenlight will quickly recap key findings in 2024 data, where the market may be headed, and walk through hyper-local examples in the PrimeMLS Data Portal, which you have access to, to refine your script for discussing local data with your clients

Tech Talk: Copy/Clone Listings

Did you know that in Paragon, you can quickly copy or clone your listings? This feature allows you to duplicate most of the listing data, including photos and attachments (for your listings only), making the process of adding new listings faster and easier!

Watch the video below to see how it works, and check out the FAQs for more helpful tips.

Copy/Clone FAQs:


Can I copy any listing?: Yes. Any listing can be cloned, but photos and attachments should only be utilized if the images and documents belong to you.


Can I clone across classes?: You can only clone listings within the same Property Class, like Land to Land, but you can change the Property Type after cloning. For example, a Residential Single Family listing can be cloned and updated to a Residential Condo by changing the selection in the 'Property Type' field.

FREE Training from PrimeMLS

Find all education opportunities on the PrimeMLS Training Calendar via the PrimeMLS Dashboard. Click the link to register for all classes below.

New Member Orientation - 1 NH/VT CE's!

February 6th 2:00 - 3:00 PM

February 10th 6:00 PM - 7:00 PM


Paragon Connect: Mobile & More! - 2 NH/VT CE's!

February 12th 10:00 AM - 12:00 PM

February 24th 2:00 PM - 4:00 PM

Paragon Connect is the newest view of the Paragon database and is available for use on any device, including as an app! We will cover multiple search options, including a map based search, and multiple ways to share results. Learn how to customize the search template to find specific results and how to customize the results spreadsheet to see specific information from those results. Setting up a contact to receive auto emails and access the Collab Center is a breeze in Paragon Connect and you'll appreciate the benefits of giving your Sellers Collab Center access. We will review adding and maintaining listing inventory in Paragon Connect and how you can use EasyCMA to put together a CMA in minutes!


Just the Basics: Customizing Search & Sharing Results - 1 NH CE!

February 18th 2:00 PM - 3:00 PM


Beyond the Basics: Map Search & Customizing Results & Reports - 1 NH CE!

February 19th 10:00 AM - 11:00 AM


Paragon Comprehensive - 3 NH/VT CE's!

February 20th 10:00 AM - 1:00 PM


PrimeMLS Rules Review - 1 NH/VT CE! **NEW CLASS!**

February 26th 10:00 AM - 11:00 AM

This class provides an overview of key rules and best practices ensuring compliance with MLS policies and maximizing listing accuracy. Topics include proper field entries such as: “Comp Only" properties, marketing a property in more than one class/type, using Delayed Showings, and understanding branding in advertising remarks and virtual tours. You'll also learn about MLS compliance guidelines, including how to avoid fines and navigate the PrimeMLS Helpdesk for assistance. Emphasis is placed on inputting and maintaining accurate and compliant listings while understanding key rules such as the NAR Clear Cooperation Policy and MLS status definitions.


Set It & Forget It: Recipe for Collab Center Success - 1 NH CE!

February 27th 2:00 PM - 3:00 PM

 

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