Everyone's talking about AI. I think we're asking the wrong question.

WEEK 4 NEWSLETTER

Hi Friend,

These past few weeks, I have had the opportunity to speak with entrepreneurs at both the Kinfolk Connect Entrepreneur Workshop and the BELL Business & Government Contracting Summit.

One question kept coming up over and over again:

"How are you using AI in your business?"

It's a great question.

But I think there's a better one.

"What problem are you trying to solve?"

Because here's what I've learned...

AI doesn't fix broken processes.

If your follow-up is inconsistent, AI can send inconsistent follow-up faster.

If your customer information is scattered across notebooks, spreadsheets, text messages, and sticky notes, AI won't magically organize it for you.

If you don't have a process, automation simply automates the chaos.

That's why I spend so much time talking about systems before software.

Before AI.

Before automation.

Before the next shiny tool.

The businesses seeing the biggest results aren't necessarily using the most technology.

They're using technology intentionally.

THIS WEEK'S

SUMMER BUSINESS BOOST

AI Isn't the Strategy

Instead of asking:

"How Do I Use AI?"

Try asking:

What repetitive task takes the most time?
What process do I repeat every week?
Where do mistakes happen most often?
What information am I constantly searching for?

Those are the places where AI and automation can make the biggest impact.

Technology works best when it supports a good system—not when it's expected to create one.

EXPLORE THE SUMMER OF SMARTER BUSINESS HUB

EXPLORE THE SUMMER HUB

Technology works best when it supports a clear system.

One of my favorite moments this week wasn't showing someone a new AI tool.

It was watching someone realize they already had the information they needed—they just didn't have a system for keeping it organized.

That reminded me that technology isn't really about replacing people.

It's about removing friction.

When we spend less time searching for information, recreating work, or trying to remember what happened last week, we create more space to serve our clients, grow our businesses, and enjoy our lives.

That's the kind of business I'm trying to build.

THIS WEEK'S CHALLENGE

Before trying another AI tool...

1️⃣ Choose one repetitive task you do every week.

2️⃣Write down the steps.

3️⃣Ask yourself: "Could this be simplified?"

4️⃣ Then decide if AI or automation should help.

COMING UP NEXT WEEK

Meet Your Digital Workforce

We'll explore how AI assistants, automation, CRM, and project management can work together like members of your team—and why thinking of technology as a digital workforce changes everything.