OCTOBER 2025

From €30 to €1,300: How Art Basel Paris' Ticket Strategy Drives Accessibility and Exclusivity

International Art Fair Returns to the Iconic Grand Palais

We are always curious how leading events craft their ticket strategies. After buying a ticket for last week's Art Basel Paris which attracted 73,000 visitors, we explored their wide-spectrum pricing and the fascinating psychology at play here.

Global Film Trade Show AFM 2025 Uses Testimonial Ads as Key Part of Visitor Marketing Campaign

We recently launched a testimonial ad campaign for next month's AFM, which will bring industry professionals from 80+ countries to Los Angeles. These ads don't just include testimonials they include the actual attendees' faces in the ads too, a key driver of this concept. Testimonial ads deliver social proof, create emotional connections, enhance authenticity and are one more way to differentiate your show.

KTLA Sponsors SMS Sweepstakes

Promotion for 2025 Los Angeles Auto Show

We often get asked if other marketers still use SMS so we thought we would share this promo. KTLA invited people to text a keyword to a short code for the chance to win two VIP Guided Tour tickets to next month's show. SMS is growing. It is a great way to collect first-party data. Engagement is high. However, opt-in is critical!

Adobe Uses Influencers, Creators in

"MAX in a Minute" Event Promotion Videos

These :60 videos for this week’s Adobe MAX at LA Convention Center are a great example of micro-content built for event promotion. We saw 15 videos sharing tips and ideas. Viewers get real insights from trusted voices, making the content feel more like peer advice than traditional advertising. Looking for new ways to drive engagement with video - try this format!

Encore Selected to Handle Advertising for

Emerald Show Launch in Miami

We are pleased to be handling media planning and buying for the Coconut Grove Jewelry & Watch Show, which will feature the finest antique, vintage and estate jewelry and timepieces from Tiffany & Co., Cartier, Van Cleef & Arpels and other seminal brands procured by esteemed dealers from across the globe.

Global Art Fair TEFAF Hires Encore to Run 2026 NYC OOH Campaign, Extends Engagement to 10+ Years

We are thrilled to win this new work from the Netherlands-based organizer of TEFAF Maastricht which attracts over 50,000 visitors and look forward to generating millions of impressions with high-profile OOH placements across premium locations for TEFAF New York 2026.

Published by Encore, a visitor marketing, data strategy and media buying agency which specializes in local, national and global exhibitions and events.

© Copyright 2025. Encore Media Partners. All rights reserved. 

All names, trademarks, logos and images are the property of their respective owners.

Images in the Art Basel, LA Auto Show, Adobe MAX & Emerald sections

are stock photos used for illustration purposes only.

AFM section: Ad courtesy AFM.

TEFAF section: Photo by Julian Cassady. Courtesy TEFAF.