Hello,
We're seeing consumers move en masse to mobile for entertainment, info, & moments of calm during this complex time. And, many of our global brands & their agencies are asking how they can connect in a positive, meaningful manner -- safely away from risky user-generated content & somber headlines.
We've put together the following 10-minute read outlining how Dunkin', Mars & more are creating valuable consumer connections, while strengthening share of voice in this uncertain time. And, all while improving ad efficiency, performance, & profitability.
All the best & stay safe,
Rob