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Commission Fields to be Removed from the MLS on August 16
To comply with terms of the recent NAR lawsuit settlement, the SCWMLS will be removing commission fields from the MLS late in the day on Friday, August 16. Watch for a separate email to be sent later this week with details.
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MLS Annual Billing Reminder
Invoices for MLS dues and the Supra eKey were emailed to agents mid-May. These fees are for the period of July 1, 2024 – June 30, 2025, and are due June 15, 2024. A second email will be sent later this week to agents who have not yet paid. If you are not receiving these emailed invoices, please email mls@wisre.com.
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SCWMLS Welcomes Cathy Salwin
The SCWMLS is excited to welcome Cathy Salwin to fill our newly created staff position of MLS Communications Manager & Product Support.
Cathy is a seasoned marketing and business development professional with a background in the architecture, engineering, construction, and real estate development industries. With extensive experience in creating and implementing strategies that boost brand visibility and drive growth, her passion lies in crafting engaging content and applying best practices in marketing and communications to achieve remarkable results. As a lifelong learner, she enjoys reading, making delicious food, and spending time with family and friends. Cathy strives to have a positive impact on those around her and the community through volunteerism. She currently serves as an Executive Leadership Team member for the American Heart Association Madison Heart Walk.
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SCWMLS Partners with CubiCasa to Provide Free Floor Plans
The SCWMLS is excited to announce a partnership with CubiCasa, an easy-to-use app to create floor plans.
The CubiCasa app is free, and our partnership provides members a 25% discount for add-on products such as adding furniture, including gross living area (very valuable for appraisers), 6-hour rush delivery, plans over 5,000 square feet, and 3D plans.
Click here to access the SCWMLS portal to load the app and capture your 25% discount. When asked for MLS Login ID, please enter your Paragon Login Name.
More detailed information about CubiCasa can be found here. You can also attend a live webinar with representatives from CubiCasa:
Click here to register for June 5
Click here to register for June 13
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Walworth County Listings Now Imported from WIREX
Since June 2017, we have imported over 32,000 listings from other MLSs, via WIREX, directly into your SCWMLS database to make it easier for you to find them. These listings are located in the counties our SCWMLS members typically list and sell in. The MLS numbers for these listings are prefixed by 2 letters to make the MLS number unique, and to identify them as listings that originated in a different MLS system (ex: MM for Metro, NE for Northeast).
As of 5/13/24, we added Walworth County listings to these imports, for a total of 21 counties covered. This means that all current Walworth County listings (plus sold and expired listings with a list date of 1/1/24 and later) can now be found directly within the main SCWMLS database. It is no longer necessary to switch to WIREX to see listings in Walworth County. More information on imported listings can be found here.
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GreenLight Statistics - Two New Reports
Hopefully you know about GreenLight statistics, an interactive statistics program that allows you to customize output by region, county, city, zip, property type, or price range to provide real-time charts and graphs. You can access these stats through Paragon by clicking the Resources icon and choosing GreenLight Statistics. There are now two new reports available to you:
In the MarketReports section, under MONTHLY: Inventory you will now find Months of Supply By Price Range - This will help you see supply and demand within a specific price range.
Under WEEKLY: Inventory you will find New Listings and New Pendings - Useful for monitoring changes in an area each week and comparing it to past years.
Click here to see GreenLight's monthly report for May.
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Enter eKEY PIN Once a Day
If you are showing multiple properties in one day that have Supra keyboxes, you can set your eKEY app so you only have to enter your PIN once for that whole day. In the eKEY app, tap More at the bottom right corner, then tap Settings. Next to “Require PIN Only Once Per Day”, toggle the slider to the right.
Click here for a short video about Supra eKEY app settings.
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Maximize Exposure for Energy Efficient Listings
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Did you know the MLS has an associated document for marketing energy efficient features of a home? It’s a great way to highlight things like solar panels, green building certifications, and other energy-saving upgrades & appliances. Check it out here!
There are also several features in the MLS that can be used to draw attention to these improvements (here’s where to find them on the profile sheets). Why should you include this information on your listing? Not only can it attract a larger pool of buyers (and potentially increase property value), it is also useful to appraisers when researching comparable sales.
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Search Hot Tip
Quickly load a previous search you did in Paragon by selecting the Last Search option located above Primary Criteria after selecting Class. Hovering over Last Search will display the 5 previous searches you performed. Clicking on one of these searches will load the search criteria for that past search.
| Quickly load the last Quick Search you did by selecting Last Quick Search located under the Quick Search header on the Paragon Home Page. To ensure you are seeing the latest searches, refresh the home page by clicking the Paragon logo or the Home icon. |  | |
Other Marketing Area for Rural/Township Properties
To help maximize exposure for rural properties that are located within a township, you may want to consider adding an Other Marketing Area (which can be found directly below the Location field in Paragon). When including an Other Marketing Area on your listing, please keep in mind that it must be either the mailing city, school district, or a city, village or township that is contiguous to (touching) the township in which the property is located. The only exception that will allow an Other Marketing Area to be used outside a township is for cities and villages that cross county lines. In these cases, Paragon will automatically include the other county code for that municipality as the Other Marketing Area. Click here for more information.
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“Coming Soon” Signs on Delayed Listings
SCWMLS rules allow "for sale" signs to be placed on listings that are in Delayed status. Delayed listings are not sent to public-facing websites, which means buyers will not be able to find these properties online. To provide transparency and inform the public that these listings are not yet available to show, members are encouraged to add a "coming soon" sign rider on all Delayed listings.
For a summary of what can (and can't) be done with Delayed listings, click here.
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FOREWARN© is an easy-to-use app that will allow you to assess risk by learning about a new prospect prior to meeting them for a showing.
Join 1,200 SCWMLS members who have taken advantage of this free offer. Click here for more information and to register.
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Upcoming Training Opportunities
Paragon Connect: Join SCWMLS trainer, Dave Bass, for a 30-minute class via Zoom where you will learn how to use the mobile version of Paragon, Paragon Connect, on your smartphone. Please register here.
Collab Center: Do you want to set up buyers with an automatic search that notifies them about new properties? Learn how to set up a Collab Center site for your buyers, and what they can do with it. This live class will be held via Zoom, please register here.
Map Search in Paragon: With Paragon's map search you can visually define areas on a map to search for listings. Join Dave for this 30-minute class where you will learn how to draw different shapes on the map and edit them, use layers to show lots of helpful information, and more. This live class will be held via Zoom, please register here.
Paragon Overview Classes: We offer monthly live classes for Paragon training. To register for an upcoming session click click here.
In person: We are offering an in-person Paragon training classes at the MLS office on June 10th and 20th, and July 19th at 9:00am. To register click here.
Customized Office Training: Need training on specific topics? Have Dave come to your office or set up a Zoom meeting to talk about Paragon topics that are important to you. Email support@wisre.com to set up day and time.
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South Central Wisconsin Multiple Listing Service
4801 Forest Run Rd, Suite 101
Madison, WI 53704
(608) 240-2800
www.scwmls.com
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