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We teamed up with the Artisan Grain Collaborative and researchers from the College of Food, Agriculture, and Natural Resource Sciences at the University of Minnesota to get a clearer picture of how people understand, value, and buy grains.
In our survey of 1,500 U.S. adults, we found that over 40% of consumers value grain products with local grains, and 3 out of 5 consumers believe local grains offer a better benefit to communities than non-local grains do.
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