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Choosing which craft fairs and events to exhibit at is an important decision for any artist or designer maker.
The right event can introduce your work to new customers, generate sales and commissions, build your profile and help you make valuable connections. But with so many events to choose from, how do you know which ones are really worth your time and investment?
We've put together a practical new guide to help.
How to Choose the Right Craft Fair: A Guide for UK Artists and Makers looks at the things we think are important to consider before committing to an event, including:
- finding the right audience for your work
- looking beyond visitor numbers
- assessing the other exhibitors
- understanding curation and selection
- calculating the true cost of exhibiting
- checking how an event is promoted
- choosing the right venue and location
- learning from other makers' experiences
- and making sure an event works for your wider business
We hope you find it useful whether you're an established exhibitor or considering your first professional craft fair.
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