I wanted to share a great Constant Contact article: "Marketing Strategy for Small Businesses: A Step-by-Step Guide" It’s highly relevant as you plan your 2027 strategy.

Key Takeaways:

• Social Media & Content: Use owned channels to provide "people-first" value and engage audiences before selling. 
• SEO Evolution (Crucial for 2027): With AI changing search habits, you must focus on AEO (Answer Engine Optimization) and GEO (Generative Engine Optimization) so AI models cite your content.
• Local & Collaborative Marketing: Optimize your Google Business Profile, engage in local online groups, and cross-promote with non-competing businesses.
• The Elevator Pitch: Keep your core value proposition consistent across all digital and physical touchpoints.

Why 2027?

By 2028, 98% of the U.S. will be online. As consumer search shifts heavily toward AI, adopting these low-cost, high-impact strategies now ensures we remain visible and competitive without relying on expensive ad spend.

Click here to read the full guide here

How are you going to implement these ideas into your upcoming campaigns?

Let's discuss and create your marketing strategy for 2027 together.