FOR IMMEDIATE RELEASE
Mobile mystery game comes to Boonton Main Street
The case of the Boonton Christmas Heist
Boonton, NJ December 2, 2019
BMS and Once Upon a Crime have teamed up to bring mystery solving with a Holiday twist to Boonton. Free to play, this game is downloaded in Google Play or the Apple App Store. Once you create your profile, get to Boonton's Main Street and the game will automatically begin. Players receive clues via the app based on their location while they shop, dine, and enjoying Main Street. The game kicks off this Friday Dec 6th, during Boonton's First Friday Old Fashioned Holiday festivities on Main Street. Most stores are open till 9pm so you can work on your holiday shopping, enjoy a delicious dinner, and gather clues to solve the mystery too! Customers will enjoy the musical talents of Clarum Sonum as they carol up and down Main Street during First Friday. The sleuth who solves the mystery will win $100 along with local gift cards, no purchase necessary to play.

About Boonton Main Street
Boonton Main Street is a nonprofit dedicated to increasing awareness and foot traffic to benefit Boonton’s historic downtown shopping district. We accomplish our goal through events, advertising, and resource sharing. Boonton Main Street receives its
funding from a number of sources including our municipality, businesses, other nonprofits and generous gifts from community members.

About Once Upon a Crime
Once Upon a Crime is a new downloadable interactive “whodunit” game for mobile phones made freely available to the public. The application takes players from location to location to solve a mystery while promoting local storefronts (retailers, restaurants, bookshops, events, and similar) by encouraging the player to browse within these locations for several minutes as a core function of completing the game to learn if their “accusation” is correct. It’s self-contained so it does not distract store personnel from their normal routine. Participating locations appear on the app’s map. A merchant can elect to provide discounts, coupons and similar incentives to the players. The player who solves the mystery will be awarded with a cash prize. For more information, contact us at: info@onceuponacrime.com.



Media Contact:
Name: Laura Wagner
Title: Director, Boonton Main Street Inc.
Phone: 973-257-9107
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