Perfecting a data analytics model that could help companies better target its marketing efforts is the goal of Abigail McGraw’s research project that was recently accepted for presentation at the 2020 INFORMS Business Analytics Conference. McGraw, a double major in Business Data Analytics and Economics, will travel to Denver, Colo., April 26-28 and join more than 1,000 leading professionals in the data analytics field at the INFORMS Conference.