When One Voice Becomes Your Only Voice: Are You Looking for Information or Affirmation?
We often talk about people on the political left becoming radicalized by consuming information that reinforces what they already believe. But conservatives should be willing to ask the same question about ourselves.
Are you looking for information—or affirmation?
There is a big difference.
Information may challenge you. It may make you uncomfortable. It may force you to reconsider something you believed was true. Affirmation simply tells you what you already want to hear.
What happens when someone gets virtually all of their political information from one podcast, one radio host, one social-media ecosystem or a group of commentators who continually reinforce one another?
Research gives us reason to take that question seriously. Studies of political echo chambers have found that homogeneous political discussion can contribute to greater polarization and more negative attitudes toward people on the other side. That doesn't mean listening to a particular podcast automatically radicalizes someone. Radicalization is far more complicated than that.
The concern is what happens when an echo chamber replaces independent thought.
Conservatives Aren't Immune
The right has developed its own powerful alternative-media ecosystem. Some conservative podcasts and commentators provide valuable information and perspectives that aren't always found in traditional media.
But conservative audiences should scrutinize these sources just as closely as we scrutinize CNN, MSNBC or other mainstream outlets.
Many podcasts use highly combative political rhetoric and actively encourages its audience to become involved in political battles.
The more important question is: Are they one of several sources you consume, or have they become the source through which you interpret everything else?
My point isn't that you shouldn't listen to only one or two sources and no one else. Listen to them if you find them informative. But don't allow any political personality to become your entire window into the world.
And that includes me.
Don't read my newsletter because you expect me to tell you what you already believe. Read it for information, then check my sources and reach your own conclusions.
Outrage Is Good for Business
We also need to understand the economics of modern political media.
Your attention has value.
Clicks, downloads, subscriptions, advertising and social-media engagement reward content that keeps audiences coming back. Anger and outrage can be especially effective at doing that.
That doesn't mean every commentator using strong rhetoric is deliberately manipulating an audience. Many undoubtedly believe what they're saying. But audiences should still recognize the incentives.
If every disagreement is described as betrayal, every compromise is surrender and every Republican who disagrees becomes a "RINO," eventually politics stops being a debate about ideas.
It becomes tribal.
And once that happens, people can become more interested in having their beliefs affirmed than discovering whether those beliefs are actually correct.
Challenge the People You Agree With
Here's a simple test.
The next time you turn on your favorite podcast or radio program, ask yourself:
Am I listening because I want to learn something—or because I want someone to tell me I'm right?
Then ask another question: When was the last time this person said something I strongly disagreed with?
If the answer is "never," you may not be consuming information. You may be consuming affirmation.
Read the original legislation. Watch the entire government meeting instead of a 30-second clip. Read court decisions. Look at government records. Compare multiple news organizations. Go directly to the source whenever possible.
And don't automatically dismiss information simply because it comes from someone you don't like.
Likewise, don't automatically believe something simply because it comes from someone you do like.
Think for Yourself
Conservatism, in my opinion, should never require unquestioning loyalty to a podcast host, politician, organization or political personality.
You can support someone and criticize them when they're wrong. You can read my newsletter and decide that I got something wrong.
In fact, I hope you question me.
That's how we become better informed.
So the next time a headline makes you furious or a commentator tells you exactly what you wanted to hear, stop for a moment and ask:
Am I looking for information—or affirmation?
Political commentators should give us information and arguments to consider. They should never do our thinking for us.
Listen widely. Verify what you hear. Question people you agree with as vigorously as you question people you don't.
Because the goal shouldn't be to find someone who always tells us we're right.
The goal should be to find the truth—even when the truth challenges us.
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