March 27, 2026

CEO MESSAGE

Shakespeare said it best when he said, “A rose by any other name would smell as sweet.”


For those unfamiliar with the timeless romance of Romeo and Juliet, what Shakespeare was getting at is simple. A name does not change the true nature or intrinsic value of something; you can call it whatever you like and it still is what it is.


Tourism is one of those words, and it carries different meanings depending on who you ask. For some, it is travel and adventure, while for others it represents learning, connection, or a break from routine. It can feel like a personal, even emotional, experience, and many view it as discretionary rather than essential.


But placing the words "export" and "tourism" together may raise eyebrows. Most people do not instinctively think of tourism as an export sector, because we tend to associate exports with cargo ships, rail cars, pipelines, and containers crossing borders, and we think of lumber, minerals, energy, and manufactured goods as the kinds of things you can see, stack, and physically ship from one place to another.


Tourism does not look like that at first glance; it looks like people arriving at airports, families checking into hotels, and visitors booking guided tours. It feels local, it feels domestic, and it feels like something happening within our own communities rather than something traded across borders.


But here is the truth hiding in plain sight, and once you see it, it is hard to unsee. The Business Development Bank of Canada defines exporting as selling goods or services to buyers in another country, and other definitions reinforce this idea by focusing on selling goods or services to buyers from outside your country. When you apply that definition to tourism, the picture becomes very clear.


When a visitor from Germany lands in Vancouver and books a hotel, that is a service sold to an international buyer. When a family from California pays for a whale watching tour in Victoria, that is also a service sold to an international buyer. When a traveller from Japan dines in a restaurant in Whistler, the same principle applies. The transaction happens here while the dollars originate elsewhere, making it an export even if it does not look like one in the traditional sense.


Now, with that lens, the scale of tourism starts to look very different, because it is no longer just an experience economy or a lifestyle sector. It is no longer simply about hospitality or guest services, and it is certainly not a side conversation in the broader economic picture. It is one of Canada’s largest export industries, and it deserves to be understood that way.


In fact, tourism’s export value in Canada is the second highest just behind the oil and gas sector, a statement that tends to make people pause and reconsider their assumptions. This is not a marginal contributor to the economy, nor is it somewhere down the list of priorities, it is near the very top.


Tourism generates over $130 billion through the export of services. To put that into perspective, that is more than three times the value of forestry exports. This comparison is not intended to diminish any other sector, because forestry, mining, and energy are all foundational to British Columbia and to Canada as a whole. However, tourism deserves to stand in that same conversation, alongside it as a core economic driver, not adjacent to it or behind it.


There is, however, a subtle misconception that often shows up in conversations about tourism, and it usually sounds something like this. People will say that visitors are spending their money here within our borders, and they question how that can truly be considered an export. It is a fair question, and on the surface it feels logical, but it misses a critical detail that changes the entire interpretation.


Exports are not defined by where the money is spent, but rather by where the buyer comes from. If the buyer is international and they are purchasing goods or services from Canada, then that transaction is an export regardless of where it physically takes place. Tourism simply delivers that export in a different way. Instead of shipping the product across the border, we invite the customer to come to the product. This means we are not sending Canada out into the world in a physical sense but rather bringing the world into Canada in a very real and measurable way.


When visitors arrive, they purchase our experiences, our landscapes, our culture, our food, our expertise, and our hospitality. In doing so we are effectively exporting Canada itself, which is both powerful and uniquely different from traditional export models.


When you begin to reframe tourism in this way, something interesting starts to happen, because it changes how we think about the industry at every level. It sharpens the conversation around policy, elevates the importance of infrastructure, reframes workforce challenges in a more strategic light, and changes how we think about investment.


We are no longer talking about an industry that is simply serving visitors, but rather one that is competing globally for export dollars. That brings an entirely different level of urgency and opportunity to the table. This distinction matters because export industries are growth engines that expand the economic pie rather than simply circulating existing dollars within it. They create new opportunities, support jobs, and drive economic activity in ways that extend far beyond the initial transaction.


Tourism does exactly that, often in ways that are both visible and invisible at the same time. It supports small businesses in rural communities, drives demand for transportation, accommodation, and food services, fuels arts, culture, and events across the province, and creates employment across a wide range of skill levels and career stages. It connects urban centres to remote regions in a way that very few industries can achieve. In a province as diverse as BC, that kind of connectivity is not just beneficial; it's essential.


So perhaps the issue is not what tourism is, but rather what we choose to call it and how that shapes our perception of its value. When we call it travel or hospitality, we unintentionally shrink it and limit how seriously it is taken. When we describe it as an experience, we soften it in a way that makes it feel optional rather than foundational. When we treat it as discretionary, we push it to the sidelines without fully appreciating its economic impact.


But when we call it what it truly is—an export industry—everything begins to shift decisively. The lens sharpens, the stakes become clearer, and the opportunity becomes far more difficult to ignore.


A rose by any other name may smell as sweet, but in the case of tourism, the name we choose shapes how seriously we take it and how we position it for the future. It is time for governments at every level to treat tourism as the export engine it is: to place it front and centre in economic strategy, to reflect its value in budgets and investment decisions, and to ensure that policies, infrastructure, and workforce planning align with the scale of its contribution to Canada’s economy.


Amber Papou, B.Ed, MBA, ICD.D

CEO, TIABC

INDUSTRY UPDATES

Stay updated on the latest news and developments by checking out this week's compilation of important matters impacting and influencing our industry.



The Tourism Industry Association of British Columbia extends its sincere condolences following the tragic loss of two Air Canada pilots on flight AC8646 at LaGuardia Airport, New York on March 22nd.


We are deeply saddened by this heartbreaking incident and recognize the profound impact it has on the families, friends, colleagues, and the entire Air Canada community. The loss of dedicated aviation professionals is felt across the broader tourism and transportation sectors, where safety, trust, and human connection are at the core of everything we do.


Our thoughts are with the loved ones of those who have passed, and to all those impacted by this tragedy as well as with everyone at Air Canada during this incredibly difficult time

Industry Response | TFW Survey Insights Shape Urgent Tourism Advocacy


Last week, TIABC reached out to industry partners to gather input on how recent federal change and the Province’s response may impact tourism and hospitality businesses, particularly in rural and remote communities across B.C. The goal was to capture timely feedback, identify emerging concerns, and strengthen advocacy efforts and discussions with government.


Highlights of the survey include:


  • 67% of respondents stated the Temporary Foreign Workers are significant or critical to their operations
  • 78% of respondents advised employees are at risk of losing work authorization in 2026
  • 32% of respondents noted these impacts would be immediate, while 44% of respondents stated these impacts would be impacted during the peak 2026 season
  • 73% of respondents stated the workforce shortages would have an economic impact on their communities


Thank you to the respondents who took the time to complete the survey. Your insights were invaluable in helping us assess the impacts and will play a key role in our communication with government while advancing practical solutions that reflect the realities of businesses and operators. The following link provides a summary of what we heard.

YOU'RE INVITED!

TIABC Roundtable Series - Vancouver Session


Members are invited to join TIABC CEO Amber Papou and Director of Policy Cassandra Zerebeski for the next upcoming TIABC Roundtable Session to be held in Vancouver. Previous sessions have been held in Northern BC, Cariboo Chilcotin Coast, Vancouver Island, the Thompson Okanagan and Fraser Valley regions.


This is an opportunity to discuss tourism policy, issues, and opportunities for your business/organization and help shape actionable solutions that strengthen our sector in your community, region and across British Columbia.


Date: Thursday, April 16

Time: 2:00 pm - 4:00 pm

Location: Waterfront Centre, Room 260 - 200 Burrard Street, Vancouver


Please register by contacting Deborah at info@tiabc.ca


Additional Roundtable Sessions for the Kootenay Rockies region will be announced soon!

National Tourism Week | Celebrating the Power of Tourism


National Tourism Week (April 20 - 24, 2026) is a coordinated advocacy week led by the Tourism Industry Association of Canada (TIAC). This year, a strategic social media campaign has been designed, aimed to raise awareness of tourism’s economic and cultural value in Canada and advocate for its prioritization.


Starting on April 20, the campaign will guide and engage the public in understanding the power of tourism. The sequence moves from national economic importance to local proof with community-level statistics. The campaign then expands the definition of tourism to include in-person meetings and events. Audiences are invited to take the Travel in Canada Pledge, and close the week with a celebration of tourism’s role creating national unity and pride.


  • MondayEconomic Powerhouse: sets national importance immediately.
  • TuesdayLocal Impact & Community Vitality: grounds the story in local realities.
  • Wednesday Connection: tourism brings people together (meetings, events, sport).
  • Thursday Travel in Canada Pledge + Unity: motivates Canadians to pledge travel in Canada.
  • FridayCulture & Pride: capstone celebrating Canada’s natural and historic places, Indigenous communities, national heritage, and the pride that comes from protecting and experiencing them.


Learn more and download the National Tourism Week Toolkit HERE.


Stay tuned to TIABC and Destination BC for the

2026 Tourism Week in British Columbia Toolkit and resources. 

ICYMI | DBC Iconic Destination Brand Tools


Last week, Destination BC (DBC) introduced new tools to help industry partners engage with the iconic destination brands. These tools can help you amplify your reach by leveraging Destination BC’s global presence.


Learn about the brands, how to plug into the BC-wide marketing with ready-to-use tools and integrate them into your marketing. 


Get Started HERE.

TIAC Tourism Reslience Survey


The Tourism Industry Association of Canada (TIAC) is conducting a National Survey on Emergency Preparedness in Tourism to better understand the gaps, needs, and best practices of operators across the country. The Canadian tourism sector faces a unique set of challenges when it comes to emergency management. As an integral part of our national visitor economy, your perspective is vital.


TIAC would love to hear from you to better understand the gaps, needs, and best practices of operators across the country. Your insights will directly inform the creation of new resources, and inform support systems designed to protect our visitors, our workforce, and our industry’s reputation


The survey will take approximately 10-12 minutes. The survey closes April 2nd.

Advancing Heritage Reform | New Policy Paper Released


As part of the next phase of the Heritage Conservation Act Transformation Project (HCATP), the Province has released a Technical Policy Paper outlining the evolution of proposed reforms to the Heritage Conservation Act (HCA). The paper reflects input gathered through engagement with First Nations, local governments, stakeholders, and the public, and provides a comprehensive overview of the full suite of proposed policy changes.


The technical policy paper outlines key policy changes and clarifications from the previous proposals and includes removing:


  • the proposal regarding heritage management zones
  • language related to consent-seeking on permitting decisions, clarifying how First Nations' perspectives will be incorporated into these decisions
  • proposed changes under the HCA to enable delegation of compliance and enforcement authority to First Nations
  • the proposal to require records of engagement with HCA permit applications
  • proposals regarding defining intangible heritage, relying on existing language in the current HCA framework


  1. The Technical Policy Paper is available for review on the public-facing website HERE.
  2. Read the full announcement from the Province HERE.

 

Feedback on the technical policy paper is welcomed until April 23, 2026, through written submissions sent to EngageHCA@gov.bc.ca.

Outdoor Recreation Fund of BC Announce

2026 Recipients


The Outdoor Recreation Council of BC (ORCBC) awarded $335,000 to 47 community-led projects across the province this year, after receiving 227 applications requesting $1.8 million (more than five times the available funding). These projects are led by dedicated volunteers and organizations that maintain trails, improve backcountry infrastructure, protect nature, and create opportunities for more people to connect with the outdoors.


The projects ORCBC supported this year reflect a wide range of priorities:


  • Trail maintenance, upgrades, and signage to improve safety and access
  • Stewardship and environmental education to protect natural and cultural values
  • Programs that expand access to outdoor recreation for underrepresented communities


See the full list of funded projects HERE.

Episode #48 - Matt Jennings


Meet Matt Jennings, Director of the BC Fishing Tourism Association, for a wide-ranging conversation with former TIABC CEO Walt Judas as he chats about fishing, rural tourism, and the future of BC’s angling sector.


Matt reflects on growing up in Little Fort, where his father ran a fly shop on Fishing Highway 24 for over 30 years, an experience that eventually drew him back to the fishing industry after years of travel, silviculture work, and time spent living part-time on a Caribbean island off Nicaragua. What began as a part-time marketing role evolved into leading advocacy and the provincial Fishing BC campaign for about 150 freshwater resorts and angling guides.


He also reflects on what rural tourism means in BC, calling his stakeholders “pioneers” who have been drawing visitors to remote corners of the province for generations, and makes a case for keeping fish and wildlife management in the hands of passionate non-profits rather than government bureaucracy.

First Official FWC26™ Song Released


Excitement for the FIFA World Cup 2026™ is ramping up with the debut of the first track from the tournament’s official album.


Titled “Lighter,” the song is a collaboration between Jelly Roll (United States), Carín León (Mexico), and Cirkut (Canada), bringing together three standout artists from the host nations.


Additional songs will be released in the lead-up to the tournament.


Listen on YouTube HERE.

TIABC MEMBER NEWS

Vancouver Aquarium Plans Major Revitalization


The Vancouver Aquarium is considering a major revitalization project, as it prepares to celebrate its 70th anniversary this June.


Plans focus on a complete transformation of the B.C. Wild Coast pools, one of the aquarium’s signature outdoor exhibits. The updated area will showcase current marine habitats while highlighting the Aquarium’s renowned research, rescue, and conservation efforts.


The reimagined B.C. Wild Coast experience will also feature new docks and floating platforms, enhancing both the exhibit and visitor interaction.


Learn more HERE.

BetterTable™ Launch BonAppify™ Aimed to Protect F&B Margins


Operating a restaurant or event operation in New West has never been more expensive. Food costs in tourism are up over 30% over the last few years, and revenue simply isn't keeping pace. When margins are this thin, every lost plate is a direct hit to your bottom line.


That’s exactly why BetterTable built BonAppify™: a platform made in BC, designed to maximize your F&B operation’s ROI. Instead of buried data and manual tracking sheets, BonAppify™ leverages AI-driven insights to cut costs, boost sustainability and provide additional visibility.


Ready to Waste Less & Earn More? It’s time to save money now! Learn more and GET STARTED FOR FREE HERE.

TOURISM HR SPOTLIGHT WITH go2HR

Five Tips to Strengthen Performance and

Employee Growth


In Tourism & Hospitality, strong performance doesn’t happen by chance; it’s built through clear expectations, regular feedback, and meaningful goal setting. For employers managing fast-paced teams, taking a structured approach to performance can improve service, engagement, and retention.


Here are five practical tips to strengthen your approach in 2026:


1. Make Reviews Consistent: Regular check-ins, whether quarterly or bi-annual, help keep communication open and address issues early.


2. Prepare with Purpose: Gather feedback and examples in advance to ensure reviews are balanced, specific, and productive.


3. Focus on Constructive Feedback: Recognize achievements while clearly outlining areas for improvement. Actionable feedback supports growth and accountability.


4. Set SMART Goals: Use strategic, measurable, achievable, relevant, and time-bound goals to give employees direction and purpose, while aligning their efforts with your business priorities.


5. Support Ongoing Development: Performance management doesn’t end with a review. Ongoing feedback, training, and development opportunities keep employees engaged and improving.


A consistent approach to performance helps build stronger teams, improve workplace culture, and support long-term success across BC’s Tourism & Hospitality industry. For employers looking to strengthen these practices, go2HR For Hire offers hands-on HR support to help turn strategy into action.

TIABC MEMBER FEATURE

ST. EUGENE GOLF RESORT & CASINO


St. Eugene Golf Resort & Casino is an Indigenous-owned, 4.5-star resort in Cranbrook, set against the Purcell and Rocky Mountains. It features a 125-room hotel, a championship 18-hole golf course, and the Casino of the Rockies. Notably, it represents a transformation of a former residential school into a tourism hub, honoring the Ktunaxa culture.


Learn more about St. Eugene Golf Resort & Casino HERE.


Photo Credit: Destination BC

BECOME A MEMBER OF TIABC

Let's Work Together on What Matters Most


To bolster industry advocacy efforts, membership in the Tourism Industry Association of BC (TIABC) is a good investment.


Becoming a member of TIABC offers many significant benefits that can enhance your business, elevate your voice on the issues that matter, and contribute to the success of BC’s visitor economy. As well, you will gain ease of access to a collaborative network of businesses, partners and allies that support the tourism industry, both nationally and provincially.


Contact info@tiabc.ca for more information, visit our website HERE or the link below.

WEBINARS

BCHA's Fast Track Your Future Education Series


The BC Hotel Association's (BCHA) Fast Track Your Future education series is back! Designed for aspiring, new, and seasoned leaders who want to build practical skills, improve performance, and advance their careers.


Each series is designed to be accessible, relevant, and immediately applicable, helping individuals and teams grow their impact and contribute to long-term business success.


2026 Series Schedule:


  • Advanced Leadership for Hospitality Professionals – level 2 | Apr 15 – May 20
  • Guest Experience & Service Excellence sponsored by Stayntouch | Apr 21 – May 26


Learn more about the Fast Track Your Future Series HERE.

2026 Canada Marketing Campaign


The Culinary Tourism Alliance invites you to an upcoming webinar on the 2026 Canada Marketing Campaign, in partnership with The Weather Network, this national co-investment opportunity is designed to showcase your destination through premium culinary storytelling and targeted digital distribution – reaching Canadians while they’re actively planning where to travel.


During this session, you’ll:

  • Learn how the 2026 campaign is structured
  • Hear directly from The Weather Network team about the campaign approach and audience reach
  • Explore how your destination can participate and maximize impact


Date: Tuesday, April 14

Time: 10:00 am (PT)


Learn more and register HERE.


Destination BC Webinar: Inclusive Marketing, Done Practically.


As BC welcomes more diverse travelers—and prepares for milestone moments like FIFA 2026—Destination BC is hosting a 90‑minute webinar with AndHumanity to help DMOs move from intention to impact.


Date: April 16

Time: 10:00 am (PT)


What you’ll learn

  • More about Destination BC’s inclusive marketing journey
  • Articulate the “Why”: The business case for inclusion and brand safety.
  • Apply core principles: Nothing About Us Without Us, Impact Over Intent, and Deep vs. Wide storytelling.
  • Scale on lean budgets: Practical tactics to elevate authentic local voices—no $50k creative production shoot required.
  • Identify & mitigate bias: Simple frameworks to assess your current materials.


Register Here


Help shape the content: We’ll tailor the session and a post‑session custom resources to your needs. Please complete the short pre‑webinar survey HERE.

CONFERENCES & SPECIAL EVENTS

WORTH Leadership Summit 2026


This full-day event brings together women from across recreation, tourism, and hospitality for skill-building, inspiration, and connection. With this year’s theme, Get Game Ready, attendees will walk away with practical tools, fresh perspectives, and renewed confidence in their leadership journey.


Date: April 1

Location: JW Marriott Parq, Vancouver


Bring a colleague or rally your team. Groups of eight or more from the same organization receive a discounted registration rate.


Learn more HERE or contact summit@worthassociation.com.


BELONG: Inclusive Tourism Job Fair Returns

 

Tourism HR Canada’s BELONG: Inclusive Tourism Job Fair is returning, offering employers an opportunity to connect with qualified job seekers with disabilities who are ready to contribute across BC’s Tourism & Hospitality sector. This free event supports more inclusive hiring practices while helping address ongoing workforce needs.

 

As part of the BELONG initiative, supported by go2HR, the job fair brings together employers and candidates in a space designed to foster meaningful connections and expand talent pipelines.


Date: April 2

Location: JW Marriott Parq Vancouver


Learn more and REGISTER HERE.

BCHA 2026 Summit


The British Columbia Hotel Association invites you to the 2026 BCHA Summit, taking place at the Vancouver Island Conference Centre in Nanaimo.


Dates: April 14 - 15


The Summit is the must-attend event for BC's hospitality industry, bringing together hoteliers, educators, suppliers, key industry stakeholders, and emerging leaders for thought-provoking sessions, valuable connections, and unforgettable experiences. 

 

This year's theme — Future Ready: Strategies for a Stronger, Smarter Sector — highlights the people, ideas, and opportunities that will elevate our industry.


Learn more and register HERE.

CredX 2026 Symposium on Micro-Credentials, Badges, and Recognition


Join in for two transformative days of collaboration, innovation, and action-oriented dialogue at the 2026 CredX Symposium. This year’s symposium brings together diverse voices from industry, government, and post-secondary education to continue discussions on advancing access to higher education, addressing labour market and industry needs, all with the aim to tangibly advance how micro-credentials, digital badges, and recognition practices can positively transform British Columbia and beyond.


Dates: April 15 - 16

Location: VCC, Downtown Vancouver


Learn more and REGISTER HERE

Indigenous Tourism Conference | Advancing Reconciliation Through Action


The Indigenous Tourism Conference in Cache Creek is fast approaching. This Indigenous-led gathering is co-hosted by Bonaparte First Nation and Indigenous Economic Pathways.


Dates: April 21 - 23

Location: Secwépemc Territory, Cache Creek


This is an opportunity for organizations looking to move beyond dialogue and into real partnerships that support economic growth and reconciliation.


Learn more and REGISTER HERE.

2026 Pig Out Festival


Get ready for the 2026 Pig Out Festival where local and guest chefs will take center stage, serving unlimited bites alongside tastings from award-winning wineries, live theatre, and culinary demos.


Date: Saturday, May 2

Location: Cellar Door & More!, Oliver


Adult tickets are $109 + tax, youth (13–18) $45, kids 12 and under free. Learn more and purchase tickets HERE.

2026 BC Economic Summit

"Shaping Tomorrow: Igniting Ideas, Inspiring Action, Driving Change"


Hosted by the British Columbia Economic Development Association, the Summit focuses on the real-world challenges and opportunities facing communities today, including economic resilience and disaster recovery, workforce development, innovation, business retention, and community-driven growth.


Date: May 11–14

Location: Penticton Trade & Convention Centre, Penticton


Learn more and REGISTER HERE.

BC Outdoor Recreation Conference 2026


The Outdoor Recreation Council of BC is celebrating 50 years of advocacy in 2026, and we’re marking the occasion in a big way! Join us at Thompson Rivers University in Kamloops, BC, for this milestone event.


Dates: May 20 - 22

Location: Thompson Rivers University, Kamloops


This conference will bring together outdoor recreation leaders, advocates, and enthusiasts from across British Columbia to reflect on our past, celebrate our achievements, and shape the future of public recreation. Look forward to engaging speakers, insightful panel discussions, hands-on workshops, and valuable networking with recreationists, land managers, and decision-makers. Learn more and REGISTER HERE.

BCAC 2026 Conference Kelowna: Soaring Above Challenges – Eyes on the Horizon


Registration is open for the BC Aviation Council spring conference!. (Pro Tip: Book your accommodation ASAP as the CHL Memorial Cup is also taking place in Kelowna in May.


When: May 25 - 27

Where: Kelowna


For updated event details, ticket prices as well as links for discounted hotel rooms at the lakeside Eldorado Hotel and Monteo Resort, VISIT HERE.

74th Annual BC Chamber of Commerce AGM and Conference

Building What Matters: Clarity, Trust, and Partnership in Action


With new leadership at the BC Chamber of Commerce, this conference marks an important moment to look ahead, focusing on clear direction, trusted relationships, and meaningful collaboration across sectors and regions.


Date: June 1 - 3rd

Location: Fort St. John


Learn more and REGISTER HERE.

Save the Date | BC Trails Day on June 6


The Outdoor Council of BC wish to remind you that BC Trails Day is on June 6th!


It’s a day to celebrate the incredible trail networks across British Columbia while promoting responsible recreation, volunteering, environmental stewardship, and equitable access to the outdoors.


You are encouraged to register your event HERE.

Culinary Tourism Alliance’s Taste of Place Summit

From Soil to Story


Hosted by the Culinary Tourism Alliance, the Taste of Place Summit is a national gathering bringing together destination leaders, chefs, producers and marketers from across Canada to celebrate and advance culinary and agritourism.


Dates: June 15 - 16

Location: Westin, Edmonton


Delegates can expect immersive learning journeys, thought-provoking discussions during main stage programming and plenty of networking along the way.


Early bird registration is now open until Dec. 31. Learn more and purchase tickets HERE.

Save the Date | Wine Capital Weekend 2026


Wine Capital Weekend returns, welcoming visitors and locals alike to three days of wine, craft beverages, live music, food, and community celebration in Canada’s Wine Capital.


Dates: September 18 - 20 | Oliver


From the energy of the Kick-Off Party to the excitement of Cask & Keg and the iconic Festival of the Grape, the weekend showcases the very best of the South Okanagan during peak harvest season. 

Save the Date | Kootenay Rockies Tourism Asociation AGM & Industry Conference


Date: October 27 & 28, 2026

Location: Fernie.


Mark your calendar! Details to follow.

Learn More | The READI™ Program


The READI™ program is designed to support the growth and resilience of Canada’s tourism industry. Whether you’re an independent business or an organization looking to support your members, READI™ gives tourism operators practical tools, training, and support to handle challenges and take advantage of new opportunities.


Participants can choose from various designation categories based on their organizational focus and goals. 


Learn more about the READI™ program HERE.

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TIABC recognizes that our members, stakeholders and staff occupy the ceded, unceded and traditional territories of Indigenous Nations across British Columbia. We sincerely appreciate the opportunity to live, work and play on the lands that our Indigenous friends and First Nations ancestors honour and care for.


#970 - 1050 West Pender Street | Vancouver, BC | V6E 3S7 | 604.685.5956

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