Over the years leading Visit Brookfield, I’ve had the privilege of watching our community grow, evolve, and continue to ask an important question: Where are the places that bring people together?

For the past two years, our team has been studying public markets across the country—what makes them thrive, how they support local entrepreneurs, and how they become gathering places people return to again and again.

In many communities, spaces like these are often referred to as “third places.” They exist beyond home and work and are places where people connect, share ideas, and build relationships. I recently came across a thoughtful article from the Project for Public Spaces that explains the concept well and why these spaces are so important to thriving communities. If you’re curious, it’s worth a read:

What is a Third Place?



That idea has been central to how we’re thinking about the Brookfield Public Market. Yes, it will be a place for great food and local businesses—but even more importantly, it will be a place designed for connection, conversation, and community.

More to come as we build the Brookfield Public Market together.

-- Nancy Justman

President & CEO

Visit Brookfield

During the past several months, we’ve had the opportunity to connect with many of you through a series of community focus groups focused on the Brookfield Public Market. Thank you to everyone who took the time to attend, share ideas, and offer thoughtful feedback.

Your perspectives have been incredibly valuable. We’ve gathered insights from these conversations and are now working with our team to ensure the market reflects the needs, interests, and energy of our community. Public markets are at their best when they grow from the voices of the people who will use them—and your input is helping guide that process.

If you weren’t able to attend a focus group but would still like to share your thoughts or ideas, we would love to hear from you. Every perspective helps as we continue shaping what the Brookfield Public Market can become.

As planning continues for the Brookfield Public Market, we are beginning to explore a variety of naming rights, sponsorship, and community partnership opportunities that will help bring this vision to life.

Public markets are built through a combination of thoughtful design, strong local businesses, and community partners who believe in the power of creating spaces where people gather.

Within the market, many of the key areas from gathering spaces to vendor areas and community zones will offer naming opportunities for businesses, organizations, and individuals who want to play a lasting role in shaping this destination. At the highest level, we will also offer a presenting sponsorship opportunity for the Brookfield Public Market, allowing a lead partner to be permanently connected with the market’s identity and long-term success. The presenting sponsorship opportunity will anchor the market, providing a lead partner with a highly visible and lasting connection to one of Brookfield’s most significant new community spaces. These opportunities will be limited as we shape the market’s founding partnerships.

We are also developing additional ways for the community to participate, including a prominent donor wall inside the market and opportunities for individuals and families to leave their mark through a commemorative outdoor installation.

Because these opportunities are limited, early conversations are especially important as we begin shaping the market’s founding partnerships.

If you or someone you know may be interested in learning more about these opportunities, we welcome the chance to connect and share more about how you can be part of bringing the Brookfield Public Market to life.

Reach out directly to start the conversation:

The Brookfield Public Market is being built with a simple idea in mind — creating a place where people gather, support local businesses, and feel connected to their community.

The more voices involved early, the stronger the market will become.

If you know someone who would be excited about this project, whether as a visitor, partner, vendor, or supporter, please share this newsletter and invite them to join the conversation.



You can also help grow the market community by following Visit Brookfield and the Brookfield Public Market on social media and sharing updates with friends and neighbors who may want to be part of this journey.

Together, we’re building something special for Brookfield.

-- Visit Brookfield Team