June 25, 2021
Top stories
Sixty percent of Americans say they have little to no trust in the media to report the news fully, accurately, and fairly, according to Gallup.

Republicans are far less trusting of news than Democrats, and marginalized communities have long mistrusted the media because they didn’t see their experiences represented on the front page or on the evening news.

So what can we do to rebuild trust, especially among communities who never felt that journalism covered them accurately?

New research from the Media Insight Project demonstrates a different way to look at this challenge, and offers new solutions for journalists. 

Representatives from the project — a collaboration among the American Press Institute, the Associated Press, and NORC — joined a National Press Club and Journalism Institute event to discuss their research and lessons learned:

  • Jennifer Benz, vice president, NORC at the University of Chicago
  • Tom Huang, assistant managing editor for journalism initiatives, The Dallas Morning News
  • Tom Rosenstiel, executive director, American Press Institute
  • Emily Swanson, director of public opinion research, The Associated Press
  • Moderator: Lisa Matthews, assignment manager of U.S. video for the Associated Press and the 114th president of the National Press Club
Advice from Jill Geisler, Bill Plante Chair in Leadership & Media Integrity at Loyola University Chicago and Freedom Forum Fellow in Women’s Leadership

Do a clear-eyed analysis of whether your bosses want you to maintain a status quo you know to be flawed or use your power to improve it. Check to see what resources will exist for upgrades that require investment. Will you be set up to succeed – or fail?


Get more career advice: Read Jill's columns | Watch Manager's Minute videos
Spend time with other nonfiction writers in the National Press Club Journalism Institute's writing group every Monday and Wednesday at 11:30 a.m. ET on Zoom. Newsroom journalists, memoirists, historians, whatever your preferred nonfiction form of writing — all are welcome. Learn more and sign up here.
Events and resources
This newsletter is written & edited by the National Press Club Journalism Institute staff: Beth Francesco, Holly Butcher Grant and Julie Moos. Send us your questions and suggestions for topics to cover.

Get this from a friend? Subscribe, and view the archives.