Sixty percent of Americans say they have little to no trust in the media to report the news fully, accurately, and fairly, according to Gallup.
Republicans are far less trusting of news than Democrats, and marginalized communities have long mistrusted the media because they didn’t see their experiences represented on the front page or on the evening news.
So what can we do to rebuild trust, especially among communities who never felt that journalism covered them accurately?
New research from the Media Insight Project demonstrates a different way to look at this challenge, and offers new solutions for journalists.
Representatives from the project — a collaboration among the American Press Institute, the Associated Press, and NORC — joined a National Press Club and Journalism Institute event to discuss their research and lessons learned:
- Jennifer Benz, vice president, NORC at the University of Chicago
- Tom Huang, assistant managing editor for journalism initiatives, The Dallas Morning News
- Tom Rosenstiel, executive director, American Press Institute
- Emily Swanson, director of public opinion research, The Associated Press
- Moderator: Lisa Matthews, assignment manager of U.S. video for the Associated Press and the 114th president of the National Press Club